Tuesday, December 31, 2019
Cinco De Mayo Essay - 529 Words
Cinco de Mayo means the fifth of May. It is not an independence day for Mexico like most unknowledgeable people think. Mexican Independence Day is celebrated on the 15th of September. Mexico declared independence from Spain on the 24th of August 1821. Cinco de Mayo is not an American holiday either. Mexico and the United States savor this holiday because it is the day where Mexican peasants/ commoners defeated the French and Mexican traitor army that double them in size in Puebla, Mexico one hundred miles away from Mexico city on the 5th of May, 1862. The French had landed in Mexico along with Spanish and English troops five months earlier to collect unpaid debts. In 1855Benito Juarez (minister of justice) issued reforms called†¦show more content†¦It is also said that Napoleon wanted to check the powers of the United States before it got too powerful. Napoleon also brought in a new Hapsburg prince who he thought would help him rule the Mexican Empire. His name was Maximilian and his wifes name was Carolota. Napoleons army hadnt been defeated in over 50 years. The French army invaded Mexico with the finest and most modern day armory and ammunition. They also had a newly constituted foreign legion. The French, at the time feared no one. The French then left the port of Vera Cruz to attack Mexico City from the west. The French thought that the Mexicans would give up should their capitol fall to the enemy as the European countries traditionally did. Under the command of Texas born General Zaragosa, and under Calvary command of Colonel Porfirio Diaz, later to be Mexicos president and dictator, they awaited the French. The French wore bright and stylish colors, opposed to the Mexicans. General Zaragosa ordered colonel Diaz to take his Calvary, the best in the world at that time, out to the French flanks. The French in response sent their Calvary to chase them. As a consequence to the French they were butchered, and the remaining infantrymen tried one last time to charge the Mexicans in unfavorable terrain and stampeding cattle and lost. The Mexicans were victorious and Diazs superb horsemen chased the remaining French off. By the MexicansShow MoreRelatedCinco De Mayo Essay843 Words  | 4 PagesCinco De Mayo Ever since fourth grade, one of my best friends have been Taylor Elam. Over the years that we’ve been friends we’ve had some jokes. My mom loves Mexican food; Taylor used to not like mexican food very much. Whenever our families would go out to eat, my mom would suggest something mexican. Whenever mexican was suggested by my mom, Taylor would respond â€Å"of course Hope wants mexican,†and whenever someone would ask where we were going to eat Taylor would say, â€Å"Hope wants mexican!†whichRead MoreCinco de Mayo: Victory of the Mexican Army over France603 Words  | 2 PagesCinco de Mayo- or the 5th of May- celebrates the 1862 victory made by the Mexican Army over France at the Battle of Puebla in Mexico during the Franco-Mexican War. The war took place from 1861-1867, and though the victory did not stand for the end of the war, or the final victory it showed the perseverance of the Mexican army. France’s army was known to have more equipment , better officers, and more well-trained soldiers than the Mexican army.The Mexican army had an immense amount of debt to EuropeanRead MoreCinco de Mayo, also known as the Anniversary of the Battle of Puebla, is a national holiday in600 Words  | 3 Pages Cinco de Mayo, also known as the Anniversary of the Battle of Puebla, is a national holiday in Mexico that commemorates the 1862 Mexican victory over the French forces of Napoleon III in Puebla, Mexico. This holiday, celebrated on the fifth of May, has deep roots in Mexican culture, but in American-Mexican culture as well. Cinco de Mayo serves as a proud reminder of an unlikely victory, as well as a day to express and cherish Mexican pride and heritage. After suffering from numerous wars,Read MorePersuade My Audience That The First Amendments Rights Of The School For Wearing Their Country Flag On The Cinco889 Words  | 4 PagesDena ghareb April 17, 2015 Comm MWF 11:30-12:25 Professor Homan Specific Purpose: To persuade my audience that the first amendments rights of the California students were stepped on by their school for wearing their country flag on the Cinco De Mayo. Central Idea: forcing students to leave school grounds because they were using their freedom off press and speech in against the first amendment rights. Introduction I. Attention: is wearing America’s flag in America wrong these days? II. RelateRead MoreCultural Appropriation : Culture And Appropriation1184 Words  | 5 Pagesculture of minorities and using it for someone’s own benefit and use, it’s about taking a Native American war bonnet and using it to be â€Å"different†and about being fashion forward at events like Coachella, it’s about taking a holiday and calling it â€Å"Cinco de Drinko.†Cultural appropriation is about when a white person wears dreads because they’re trying to be â€Å"boho†or â€Å"chic†but if you’re African American you automatically smell of, â€Å"patchouli oil and weed.†When a privileged white person wears thingsRead MoreCultural Traditions Report : The American And Mexican Cultures1793 Words  | 8 Pagesdrinks. One might wonder, why we celebrate this day. Well, May 5th, otherwise known as Cinco de Mayo in Spanish, commemorates the Mexican army’s victory over France in the Battle of Puebla during the French-Mexican war in the 1800’s. While this culture tradition has been adopted and popularized in America, it is still celebrated in Mexico. The day is spent with festivities, food, and drinks. In Mexico, Cinco de Mayo is mostly celebrated in Puebla; however, there are other parts of Mexico who celebrateRead MoreThe Labyrinth Of Solitude By Octavio Paz2410 Words  | 10 Pagesof being a place full of fun and out of touch with reality. For the past several decades, the city of Los Angeles has increasingly become a Latino city as they hosted countless festivals to celebrate the Mexican cultural holidays such as Cinco de Mayo, El Dia de Los Muertos and etc. In the book, The Labyrinth of Solitude, Octavio Paz discusses the generalization of Mexicans and emphasizes the idea of them preferring to be placed in solitude due to their fear of intimacy. The book even discussesRead MoreVisual Analysis : Donald Trump1137 Words  | 5 PagesComp 1101 29 September 2016 Visual Analysis Recently, Donald Trump celebrated Cinco de Mayo by tweeting a picture of him posing with a taco bowl, in the most Donald Trump way possible. Contrarily, Trump has completely slandered Latinos by calling them rapists, killers, and criminals in the recent past. Even though he has constantly made inappropriate remarks towards the Mexican people, he claims to celebrate Cinco de Mayo by forcing a pose and eating a taco bowl while in his penthouse office, doingRead MoreCultural Appropriation : Chill.1476 Words  | 6 Pagesmostly around Cinco De Mayo, if I am bothered by such appropriations of my culture To which I reply â€Å"not really,†because at the end of the day I m not gonna go around yelling at everyone eating a burrito or wearing a sombrero on Cinco De Mayo Truth is, that s not the problem here The problem is when people choose to believe that one dollar tacos, free tequila, and sombreros are all my cultures good for Writer Dan Schatz in his 2015 article titled â€Å"How not to Celebrate Cinco De Mayo†states â€Å"PeopleRead More compensation Essay707 Words  | 3 Pagescoffee mugs, and now most current, bonuses. Moreover, when a department meets an objective or deserves special recognition for an achievement, Premier rewards that department with a catered lunch or theme day. Recent examples include an Operations Cinco de Mayo theme, with chips and salsa, pià ±atas and virgin margaritas, and a Client Services â€Å"Backyard Barbecue†day (Premier Conferencing, 2002). Levels of Pay Within Premier Conferencing there are many levels of employment. Given the levels of employment
Monday, December 23, 2019
The Issue Of Human Trafficking Essay - 1836 Words
Africans were brought to Jamestown, Virginia in 1619, and this act was officially known as the beginning of slavery. On December 6th, 1895, President Abraham Lincoln abolished slavery in the United States; however, slavery was still practiced in some parts of the nation. Fast-forward to the 21st century where modern-day slavery is prevalent. Modern day slavery is very prevalent in our community, better known as human trafficking by society. Human trafficking is the illegal traffic of individuals for the purposes of sexual exploitation and commercial achievements. Individuals are misplaced and forced into slavery throughout the state. The targets of human trafficking are mostly women and children, some children are as young as 13 years old, and this act is called â€Å"child-trafficking†. This issue is not only of a safety matter but also of a public health issue. The victims are kept in unsafe environments, they are not housed properly, and they are also put on narcotics such as heroin and cocaine. One of the reasons why human trafficking has progressed successfully is that many are uninformed of the practice of human trafficking in the nation let alone right in their neighborhoods and their local cities. As a victim, seeking help is forbidden and if one is not successful in meeting with the right individuals to assist them there will receive harsh penalty such as physical, verbal and mental abuse from their trafficker’s. Knowing who to consult with the problem is highlyShow MoreRelatedThe Issue of Human Trafficking1116 Words  | 5 Pagesis still a very prevalent issue today, under the name of human trafficking. Human traffickers are those who victimize others in their desire to profit from the existing demand. People of all ages, even children, are recruited and taken from all around the world and forced into acts such as prostitution, war, and extreme labor. Many people are not aware of these events occurring at all, and more awareness needs to be brought to this t opic. Human trafficking exists for a few reasons. OneRead MoreThe Issue of Human Trafficking1512 Words  | 7 Pagesslavery†is the illegal trade of human beings for forced labor and exploitation; referring to using others for sexual exploitation, organ trafficking, and forced labor. This international crime is happening all around us and little to nothing is being done by governments. â€Å"Roughly two hundred thousand slaves are working here in America†(Madox). So the land of the free, well, it might not be so free after all. Coming in second after drug trafficking, â€Å"human trafficking generates about 35 billion dollarsRead MoreThe Issue Of Human Trafficking1481 Words  | 6 Pages Human trafficking is defined by the United Nations as the acquisition of people by improper means such as force, fraud or deception, with the aim of exploiting them. Unfortunately, human trafficking is a crime that occurs globally with many men, women, and children being forced to work as laborers and or sex workers. As is the case with many crimes, the statistics regarding human trafficking are sensationalized, making it seem as if it is more prevalent than it actually is. Many tag the SuperRead MoreThe Issue Of Human Trafficking875 Words  | 4 Pageswide misconception among Americans that support the idea that human trafficking is something that only occurs overseas and not something that takes place in the United States. As a country that puts a huge value on freedom of choice, many U.S. citizens naively wish to believe that such an inhumane offense could never occur on our own free soil. Unfortunately, this notion is not true at all and domestic trafficking is an ongoing iss ue that needs to be addressed within our own borders. In additionRead MoreThe Issue Of Human Trafficking779 Words  | 4 Pages14. Human trafficking was not defined in international, regional, and national laws until the late 2000s in Article 3, paragraph (a) of the Protocol to Prevent, Suppress, and Punish Trafficking in Persons, supplementing the United Nations Convention Against Transnational Organized Crime (Trafficking Protocol) , and the optional Protocol to the Convention on the Rights of the Child on the Sale of Children, Child Prostitution, and Child Pornography (CRC Protocol) . 15. At the same token, RwandaRead MoreHuman Trafficking Is An Issue1348 Words  | 6 Pagesthat slavery is no longer existent, it still is very popular, and it’s human trafficking. Human trafficking is an issue everywhere, but it has always been a major issue in Bangladesh. Human trafficking is still an issue because it s still legal in some areas, and the government doesn t make an effort to help the young women and children who are as young as twelve in the trafficking business. The truth is, human trafficking is happening right in front of our faces, and in every country.These peopleRead MoreThe Issue Of Human Trafficking2654 Words  | 11 PagesAccording to the UNDOC, human trafficking is the acquisition of people by illegal means such as force, fraud, deception, abduction or coercion for the purpose of exploiting them. This vice is one of the main international policy concerns of the 21st century that is spreading at an alarming rate. Often, human trafficking is confused with human migration and smuggling even though the three terms are completely different. Unlike human trafficking, human migration and smuggling involves migration/transportationRead MoreThe Issue Of Human Trafficking4049 Words  | 17 Pageshave been raised over the years in regards to the issue of human trafficking. Countless international groups such as charities have tried to increase public awareness around the issue of trafficking of human beings and at the same time have encouraged governmental bodies to acknowledge this problem that its affecting people around the world and which has increased dramatically over the past years (Newburn, 2013,pp.430-431). The trafficking of human beings has reached a global level, with thousandsRead MoreThe Issue Of Human Trafficking2669 Words  | 11 Pages Human Trafficking Defining my topic human trafficking is when people are really slaved and by selling their body well being told to do it. My topic is a human rights issue because it is part of slavery. In spite of the fact that servitude is generally thought to be a relic of times gone by, human trafficking still exists today all through the United States and all inclusive when traffickers utilization power, misrepresentationRead MoreCombatting the Issue of Human Trafficking1294 Words  | 5 Pagesresolutions for combating the issue of human trafficking , both locally and nationally. I chose to investigate two existing social awareness campaigns located in Ohio. The reasons I decided to explore these two organizations is because of the obvious, that my classmates and I are in the state of Ohio but overall, it is due to the fact that this state ranks number five in the nation for human trafficking. There are explanations behind the ranking of Ohio for this issue. The first explanatio n
Sunday, December 15, 2019
Factors Affecting Customer Loyalty on Banking Service Free Essays
string(39) " appeared in the marketing literature\." Factors Affecting Customer Loyalty on Banking Service: A case of Hong Kong Shanghai Bank Commercial in Ho Chi Minh City, Vietnam †¢ Dec 22, 2011 †¢ 0 †¢ 263 [pic] [pic][pic]FACTORS AFFECTING CUSTOMER LOYALTY ON BANKING SERVICE: A CASE OF HONG KONG SHANGHAI BANK COMMERCIAL IN HO MINH CHI CITY, VIETNAM Related Articles Luxury Travel Vietnam’s Tour Featured in Indonesia Travel Magazine Corporate globalization and human rights abuses in the sweatshops of pakistan, indonesia and vietnam M1 Carbine Communications In Iran Bui Thanh Phong Graduate School of Business, Assumption University ABTRACT This study examines the relationship between selected factors (brand image, friendship, perceived service satisfaction, perceived core service quality, social regard and social comfort) and customer loyalty of HSBC in Ho Chi Minh City Vietnam. The researcher surveyed on 400 respondents who had experience to use HSBC banking services. The sampling procedure used judgment sampling and convenience sampling. We will write a custom essay sample on Factors Affecting Customer Loyalty on Banking Service or any similar topic only for you Order Now The researcher used the Pearson Correlation analysis tool on this research. Descriptive statistic was used to provide the mean and percentage of demographic characteristic and other variables of study. Result indicated that brand image, friendship and perceived service satisfaction does play a mediating role in the effect of customer loyalty in banking service. The effects of a number of demographic indicators on customer loyalty are also reported. INTRODUCTION Loyalty factor is considered as key value of marketing strategy in the banking service and others (Kotler, 2004). It also helps bank to gain the profit and reduce marketing cost. In previous times, many banking services are aware of understand brand image, service quality and customer satisfaction which are accepted as a key determinant of customer loyalty (Payne, 1993). The customers are hard to attract and difficult to retain because it is not relatively easy for customers to switch their traditional service providers (Philip, 2002). Loyalty factors are an organization’s most reliable success indicator (Zeithaml and Bitner, 1996). Also, this increased customer loyalty can help lower marketing costs, solicit more customers, and effectively operate trading leverages (Aaker, 1997). Additionally, the loyalty customers become an advocate concept for the service can be defined: providing positive word-of-mouth, recommendation the service to other, encouraging others to use service and defending the service provider and generate higher corporate profits (Reichheld et al. 2000). As the market becomes more competitive advantage, many companies recognized the importance of retaining current customers and have some initiated variety of activities to improve customer loyalty (Rosalind and Audrey, 2007). Faced with this situation, some service providers have considered to the quality standards in their business such as ISO 9001. Actually, the service providers can get the big profit from those standards and loyalty customers. Any service industries are banking, restaurant, hotel, beauty†¦ the service encounter satisfaction is really considered as a core value to affect and maintain the loyalty customers. 1. To study of the significant relationship between friendship and customer loyalty. 2. To test the relationship between brand image and customer loyalty. 3. To find out the significant relationship between service encounter satisfaction and customer loyalty. 4. To establish an understanding of the significant relationship between perceived core service and service counter satisfaction. 5. To analyze the significant relationship between social regard and perceived core service. 6. To determine the significant relationship between social comfort and perceived core service. RESEARCH OBJECTIVE The purpose of this study is to develop and implement a method for banking service to identify attributes that will increase customer loyalty. The researcher will determine dependent/ independent variables whether or there are relationship between the factors below. The researcher would try to explain why customers have loyalty with HSBC bank. This is six objectives the researcher would try to study the relationship between the factors effect to customer loyalty. LITERATURE REVIEW Customer Loyalty Customer Loyalty is a customer who will repurchase from the same service provider whenever possible, and who continue to recommend or maintains a positive attitude towards the service provider. The loyal customers are less likely to switch because of price and they make more purchases than similar non-loyal customers (Reichheld and Sasser, 1990). Loyalty customers will also help to promote and share knowledge with their friends about the service provider. They will provide strong word-of-mouth, create business referrals, provide references and serve on advisory boards. The loyal customers are served as a â€Å"fantastic marketing force†by providing recommendations and spreading positive word-of-mouth, those partnership-like activities are the most available advertising that the company can get (Raman, 1999). Loyal customers increase sale volume by purchasing a wider variety of the products and by making more frequent purchases. The loyal customers had more purchasing services than non-loyal customers (Bowen and Shoemaker, 1998). And other researchers have theorized that service encounter satisfaction, customer loyalty and profitability are related (Zeithaml et al. 1996). Service Encounter Satisfaction Traditional way described the service encounter satisfaction as the interaction occurs between customer-contact employees and the customers and it has been frequently discussed in the marketing literature (Bitner et al. 1990). Also, the service encounter is â€Å"the dyadic interaction between a customer and service provider†(Surprenant  and Solomon, 1987). It has also been modeled to impact long-term customer relationships as well as overall satisfaction. Service Encounter Satisfaction is distinguished from overall satisfaction and it has been defined as dis/satisfaction wit h a service encounter (Bitner and Hbbert, 1994). Additionally, customer relationships are built and destroyed which based on service encounter in a time and any service providers can be critical to the service outcome (Stern et al. 998). It is the degree of overall pleasure or contentment felt by the customers, the results from ability of the service fulfilled the customer’s desires, expectations and customer’s needs in relation to the service (Philip, 2002). Service performance takes place in what has been termed the service encounter; the time frame during which consumers directly interact with service providers (Czepiel et al. 1985). All element of an encounter activities such as: the facility, waiting times, and service personnel are considered service encounter Brand Image Various definitions of a brand appeared in the marketing literature. You read "Factors Affecting Customer Loyalty on Banking Service" in category "Papers" The brand as â€Å"a name, term, sign, symbol or design or combination of them, which is intended to identify the goods of one seller or group of sellers and to differentiate them from those of competitors†(Kotler, 2004). The new business start, the marketer designs business card, company website, name, logo†¦ to send a clear message of company to their stakeholders and customers that is a merger and equal. According to Lafley (2009) interpreted that â€Å"We continue to invest in our core strengths. Firstly, we don’t skimp on understanding the customer. Second is innovation. Thirdly is Brand Image†¦ We’re delivering more messages to our customers. †In order to be successful, images and symbols must relate to, and indeed, exploit, the needs, values and life-styles of consumers in such a way that the meanings involved give added values, and differentiate from this brand to other brands (Broadbent and Cooper, 1987). From this statement, the researcher can recognize the important of brand image and brand identity to affect with service providers and organizations. The customer loyalty is often viewed as resulting from brand knowledge, followed brand image that PR also raise consumer loyalty trough the above strategies (Keller, 1999). In addition, the self-congruence theory states that the ways consumers evaluate products to match with their self-image (Belk, 1988 and Sirgy, 1982). Higher congruence between self-image and product image would influence consumer attitudes or behavior regarding brand preference, brand attitude, product purchase decisions, customer satisfaction, and repurchase intention (Graeff, 1996 and Sirgy, 1985). Friendship The customer’s perceptions of social closeness are service employee as evidence of the degree of familiarity, self- disclosure and rapport (Gremler, 1995). Loyalty can be increased throughout personal friendship (Kokko and Moilanen, 1997). Two relational outcomes are considered to associate with friendship to be comfort and respect (Argyle, 1992). At currently, friends can be distinguished such as: online friends, offline friends, old high school friends, workmates, organization, family and people met at parties. The modern conceptualization of friendship – as essentially personal, private, voluntary, un-specialized, informal, and non-contractual – echoes our culture’s â€Å"great emphasis on relationships in the intimate sphere, especially love relationships†(Taylor, 1991). There is a relationship between friendship and organization. The most important for this foundation is acknowledged utility as the basis for one type of friendship, fundamental in some respects, but the traditional way has the most limited or underdeveloped Received Core Service Quality Perceived core service quality is quality products or services which are provided by the company. it offers to exceed the customer expectations. In recent study, service quality is considered from the view point of the customer who is estimated of the service â€Å"external customer†and the efforts have focused on identifying of â€Å"external service encounter†factors, the customers will consider in evaluating the quality of service providers. Customer satisfaction is also important element of marketing strategies. Zeithaml (1998) defined that the perceived service quality is measured by customer awareness and the consumers assess of the overall excellent products or services. Zahorik and Rust (1992) found that the modeling of perceived quality directly influences to customer loyalty and provides more diagnostic abilities. Furthermore, the perceived service quality is the best model to impact customer retention and behavior intentions (Hennig and Klee, 1997). The subject of service quality has been studied and debated over the past two decades. The importance of management’s ability is understand how service quality and appropriately measurement, the subsequent actions make improvements and increase value to customer expectations (Asubonteng et al. 1996). Looking through a financial perspective, the success of activities carried out by sports organizations is closely associated with the quality of services offered to customers  and  making sure customers get highest level of satisfaction from such services (Kotler, 2004). In terms of effective management it is the great importance to understand what the customer thinks about service quality offered by the organization (Rust and Oliver, 2000). Social Regard Social regard defined as making the customers feel important and took an interesting and respecting to the customer (Barnes, 1997). Additionally, some empirical evidence indicated that actions closely related to social regard which increases the relationship strength (Barnes, 1997). When the customers perceived that the employees take care of them, or respect them the relationship strength increases. The social constructivist therapeutic orientations focus on the way in which people and society created (rather than discover) constructions of reality (Roberts et al. 2003). Previous study has been especially focused on analyzing the effects of customer-oriented behaviors, the social aspects of the interaction between the service provider and the customers have been somewhat neglected (Kelley and Hoffman, 1997). Social regard has been defined as the â€Å"genuine respect, deference, and interest shown to the customer by the service provider, such that the customer feels valued or important in the social interaction†(Butcher et al. , 2001). Social regard is considered to special elements for services and industry because they have high level of customer contact, and this concept will remains relatively untapped by researcher. Social Comfort Social comfort is defined as the customer’s feeling of anxiety or relaxation arising from the social interaction with an individual service employee. The customers feel much comfortable to be one example of a satisfactory service experience (Argyle, 1992). If the salesperson clicked with the customer at the initial contact, then this was the prompt to consider establishing a relationship (Beatty et al, 1996). Customer rapport was found to be associated with overall satisfaction, repurchase intentions and word-of-mouth (Gwinner, 1998). It is thus expected that the conceptualization of social comfort may have either a direct or indirect path to loyalty. Figure 1: Conceptual framework Friendship Service Encounter Satisfaction Perceived Core Service  Quality Social Regard Customer Loyalty Brand Image Social comfort H1 H2 H5                                                                  H3 H4 H6 From this conceptual framework, there are 6 independent variables, which are friendship, brand image, service encounter satisfaction, perceived core service quality, social regard and social comfort. The dependent variable is customer loyalty. The researcher finds out that 6 independent variables effect on dependent variable (customer loyalty). Overall, the relationship between dependent and 6 independent variables are developed to adapt the objective of this study. Therefore this study hypothesized six statements in investigating their relationship as follows: H1: There is significant relationship between Friendship and Customer Loyalty. H2: There is significant relationship between Brand Image and Customer Loyalty. H3: There is significant relationship between Service Encounter Satisfaction and Customer Loyalty. H4: There is significant relationship between Perceived Core Service Quality and Service Encounter Satisfaction. H5: There is significant relationship between Social Regard and Perceived Core Service Quality. H6: There is significant relationship between Social Comfort and Perceived Core Service Quality. METHODOLOGY The proposed descriptive research was applied to this study as its aim is to describe be the characteristics of a population or phenomenon (Zikmund, 2003). It also seeks to determine the answer to who, what, when, where, and how questions. Secondary data is taken from any source such as: business journal, internet, marketing book, newspaper†¦Primary data was collected by distributing questionnaires to customers of the electrical company who were selected by convenience sampling. Data Collection The target group of this study is both female and male customers who lived and had an experienced service of the HSBC in Ho Chi Minh City, Vietnam. The researcher will collect the data from all 8 branches of HSBC on 5 districts: District 1, District 7, District 11, Phu Nhuan District and Tan Binh District. The customers of HSBC who will be chosen for the study are willing to cooperate by responding to the questionnaire for this study. The sample size was 400 respondents. Five-point Likert scales were applied for the dependent and independent variables part. In the first part is screening question, two questions are asked to choose correct respondents. The second part was dependent variable to measure perception of customer loyalty of HSBC in Ho Chi Minh City, Vietnam. The third part, brand image, friendship, service encounter satisfaction, received core service quality, social comfort and social regard were designed for measuring. The final part is demographic factors question such as: age, gender, education level and nationality. FINDINGS The table indicates majority of all respondents were male with 63%, nationality is Vietnamese (95. %) and most of respondent has age from 18-30 years old. For the income monthly is about 5,000,000vnd – 10,000,000vnd to be about 28. 3%. And education level highest percentage is under-graduate degree with 50. 9%. The first hypothesis, which predict that friendship would be low positive correlation relationship to customer loyalty, was supported (r = . 322, plt; . 001). Support was found for the s econd hypothesis, which predicted that there was a low positive correlation relationship between brand image and customer loyalty (r = 260, plt; . 001). The third hypothesis predicted that he service encounter satisfaction would be low positive correlation relationship to customer loyalty (r = . 319, plt; . 001). In addition, the fourth hypothesis, there would be low positive correlation relationship between received core service quality and service encounter satisfaction (r = . 350, p lt; . 001). Moreover, the fifth hypothesis predicted that, there would be low positive correlation relationship between social regard and received core service quality (r = 0. 207, plt; . 001). Finally, a low positive correlation relationship was found between social comfort and received core service quality (r = 157, plt; . 01). In conclusion, all the hypothesis of this study was supported which found the low positive correlation relationship between variable. [pic][pic]DISCUSSION The result of hypot hesis one showed that the friendship has positive significant effects on customer loyalty, as the null hypothesis was rejected. Based on this finding, it indicated that a friendship effected customer loyalty toward HSBC in Ho Chi Minh City. The result of the hypothesis was supported that the personal friendship between customer and individual service employee has been modelled to influence customer loyalty (Bove and Johnson, 2000). Also, the loyalty can be increased through personal friendship (Price and Arnould, 1999). The client employee friendship was positive correlation with customer loyalty (Kokko and Moilanen, 1997). From the result of this hypothesis testing, the researcher also found positive significant relationship between friendship and customer loyalty. This result leads to prove that higher loyalty increase or create friendship between HSBC and its customers. The result of hypothesis two showed that the brand image has significant effects on customer loyalty, as the null hypothesis was rejected. Based on this finding, it is proven that the brand image effected customer loyalty toward HSBC in Ho Chi Minh City. According to Keller’s (1993) study, the researcher found similar result in his study. He found that the customer loyalty is often viewed as resulting from brand knowledge. In this study, the researcher found that there is positive significant relationship between brand image and customer loyalty. Customer Loyalty can be increased by brand image and brand image can promote the services or products of banking which may lead to believe or create trust toward HSBC. Based on the result of hypothesis three, the â€Å"service encounter satisfaction†has significant effects on customer loyalty, as the null hypothesis was rejected. According to this finding, it can be interpreted that the service encounter satisfaction effected customer loyalty toward HSBC in Ho Chi Minh City. Therefore, service encounter satisfaction is a key measuring factor for customer loyalty which may be a useful measuring method to predict customer concept of products and services in every industry. It was also supported by Brown’s (1996) who concluded that the service encounter satisfaction has also been modelled to impact long-term customer relationship, as well as overall satisfaction. Jason (2005) also found the relationship between customer satisfaction and loyalty. Meanwhile, the result of hypothesis testing for hypothesis three also showed that the correlation between those two variables is positive. The perceived quality is very important to customer satisfaction. In this study, the research also indicated that perceived quality directly impacts on customer loyalty (Phillip, 2002). Satisfaction of the customer leads to the customer to re-use the bank service in the future. Consequently, after repeated use of more than 3 times, the loyalty of customer is well established in customers mind. On banking service or other service, satisfaction is considered as the main litmus test to improve customer loyalty. The result of hypothesis four showed the â€Å"perceived core service quality†has significant effect on service encounter satisfaction, as the null hypothesis was rejected. Based on this finding, it is clear that the â€Å"perceived core service quality†effected service encounter satisfaction toward HSBC in Ho Chi Minh City. This research empirically examined the role between perceived core service quality and service encounter satisfaction. This study tested the relationship between perceived core service quality and service encounter satisfaction as a concept and found the relationship, as well as data from a sample survey of 400 banking retail customers in their evaluation of their banking experiences to address this issue. Additionally, the perceived service quality and customer orientation are directly influenced to service satisfaction, the service encounter satisfaction (Cronin and Brady, 2000). Based on the result of hypothesis five, the â€Å"social regard†has significant effects on perceived core service quality, since the null hypothesis was rejected. Consequently, it indicated that the social regard effects perceived core service quality toward HSBC in Ho Chi Minh City, which was similar to the research result of Butcher et al. (2001). He indicated the importance of social regard effects in the service encounter in making the customers feels valued or important in the social interaction. According to the result of hypothesis six, the â€Å"social comfort†has significant effects on perceived core service quality, because the null hypothesis was rejected. Based on this finding, it has been proved that the social comfort effects perceived core service quality toward HSBC in Ho Chi Minh City. The specific relationship between friendship, social regard, social comfort, value for money, service encounter satisfaction perceived core service quality and customer loyalty were established in banking service (Butcher et al. 2001). The social comfort can lead the service quality in long-term process, the social comfort directly influences the perceived core service quality and ensure customer satisfaction (Pavlou, 2003). CONCLUSIONS Based on the research objective, the researcher studied the factors that may affect customer loyalty in case of HSBC in Ho Chi Minh City, Vietnam. It showed that there are low positive correlation relationship between dependent variables (customer loyalty) and independent variables of: brand image, friendship, service encounter satisfaction, perceived core service quality, social regard, social comfort. Data were collected from a total of 400 respondents who have had experience of using HSBC service. From the result of demographic factors on gender, age, education level, income, the researcher discovered that the majority of HSBC customers are male, Vietnamese, aged between 18 and 30 years old, with under-graduate education level, who have monthly income between 5,000,000vnd-10,000,000vnd. For hypothesis testing, the data were analyzed by using SPSS (statistical package of social science) to test six hypothesis. The researcher used Pearson Correlation analysis to investigate the relationship between independent variables and dependent variable. The results of the hypothesis testing showed that null hypotheses one, two, three, four, five and six were rejected signaling that there were a positive significant relationship between dependent variable and independent variables. Table 1: Demographic Profile of Respondents _____________________________________________________________________________ N                        Percentages (%) Gender:                 Male                 254                            63. 5 Female                                    146                            36. 5 Age:                                        18 or less           13                              3. 3 18-30                                      225                             56. 3 31-40                                      153                             38. 3 41-60                                       9                               2. 3 Income in vnd: ,000,000 or less         54                              13. 5 5,000, 000 – 10,000,000      114                             28. 5 10,000,000 – 15,000,000       63                              15. 8 15,000,000 – 20,000,000       56                              14. 0 More than 20,000,000            113                             28. 2 Education Level: High school graduate or less   98                              24. 5 Undergraduate Degree            205                             51. 2 Graduate degree                      83                              20. Doctor’s Degree             14                              3. 5 RECOMMENDATIONS In contrast to the loyalty that the customers do not complain when satisfied with the products and services compared to their wishes, customer loyalty is seen as an asset of the banking business that the marketer needs to create satisfied customers to enhance customer loyalty in their businesses. The HSBC management teams must understand that in order to achieve success and generate growth in business, they have to invest and trade based on needs and wants of customer as the main goal. Research on customer loyalty could be great of help to the bank to reach and resolve their marketing issue. Thereby, HSBC could have concrete results of the evaluation by customers comment on their product or service so that they could supply and serve to people in Ho Chi Minh City. Friendship can be impressive on customers to make them feel very comfortable, because it make them feel relaxed and familiar in more ways than customers expected. It suggested that the management team may train their employees to special training service program where they will learn to practice friendly dealing with the customers. The customer service department of HSBC to improve the service encounter, the management team should train their employees and let them understand the important of customer loyalty and its advantage to the bank. The HSBC management teams may improve their service quality in order to improve customer satisfaction. The managers may train their employees on how to respond or answer customer questions and know how to treat customers REFERENCE Aaker, J. L. (1997). Dimensions of brand personality. Journal of Marketing Research, 34(3), 347-357. Argyle, M. (1992). Social relationship, in Hewstone, M. , Stroebe, W. Codol, J. P. and Stephenson G. M (Eds). 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About the Author: Bui Thanh Phong obtained his MBA from the Graduate School of Business, Assumption University. Email: Apolo8709@gmail. com or Ericbuiphong@gmail. com. [pic]About the Author †¢ More Sharing ServicesShare †¢ Subscribe to RSS †¢ Contact Author [pic] Bui Thanh Phong About the Author: Bui Thanh Phong obtained his MBA from the Graduate School of Business, Assumption University. Email: Apolo8709@gmail. com or Ericbuiphong@gmail. com. How to cite Factors Affecting Customer Loyalty on Banking Service, Papers
Saturday, December 7, 2019
Reverend Dimmesdale Essay Example For Students
Reverend Dimmesdale Essay Life is hard, but accepting that fact makes it easier. this common phrase hasbeen proven true in many peoples lives, but is also a harsh fact that Bostons Rev. Dimmesdale, a key character in Nathaniel Hawthornes the Scarlet Letter, had to face. In this twisted story of deception and adultery set in the Puritan era, Hawthorneintroduces Dimmesdale as a weak and cowardly man who refuses to take responsibilityfor his actions. Yet, he transitions to a person who accepts his sins and theconsequences, before it is too late, ultimately finding happiness. At the beginning of the novel, Dimmesdale has established quite a reputationfor himself. In discussing individual members of the magistrate, the towns peopledescribe Dimmesdale as a God fearing gentleman, but merciful overmuch (49). Due to his actions, all of the people respect and look up to the Reverend. Throughout the story, Dimmesdale desperately tries to confess, envying Hester, forher courage, he says, Happy are you Hester, that wear the scarlet letter openlyupon your bosom! (188) Even at the end of the novel, when finally attempting toconfess, people are compelled by his final sermon, raving that never had a manspoken in so wise, so high, and so holy a spirit, as he that spake this day (p.243). Proving that he was a very loved and influential man in the small town. In further developing Dimmesdales character, Hawthorne portrays him as ahypocrite. His outward demeanor deceives the villagers, appearing as a completelyholy man. However, before the action of the novel begins, he stumbles into sin, bycommitting adultery with Hester Pryne, an attractive young woman whose husband hasbeen long absent on a journey, and presumed dead. His cowardly outlook on hissins only causes his troubles to snowball. Abandoning Hester and her illegitimatedaughter Pearl, also augmented his problems. Forcing Hester to go and find workaround town, an obviously hard task for a single parent. He also abandons thememotionally and physically, rarely there when Hester and Pearl needed him. Innocentlittle Pearl wonders why Dimmesdale is so afraid of public displays of affection, yetwhen they are alone, he takes notice of her and Hester; talking to him, Pearl asksWilt thou stand here with Mother and me, tomorrow noontide? (p.149). A questionwhose answer is unclear for Pearl. In fact, the only way Hester and Pearl receive anykind of support from Dimmesdale is when Hester threatens to tell the truth about hissins. The fact that Dimmesdale is a hypocrite causes him to experience increasedtorment due to his guilt. Hawthornes point is beautifully illustrated by Dimmesdale,because if he was not such a highly religious man, then he would not care about hiscrime. However, he does care, and he inflicts torment on himself, including longperiods of fasting, in addition to hours of staring at himself in the mirror, he couldalso be caught numerous times in his closet, whipping himself and burning the letterA on his chest, or at the scaffold in the wee hours of the morning, practicing howhe is going to confess the next day. Deluding himself by pretending that his private punishment is adequate. Similarly, there are also some things that go on that are out of Dimmesdales control. For example, bizarre thoughts and hallucinations take overhim. His outward appearance also reflects this. To illustrate, his cheek was palerand thinner, and his voice more tremulous than before-when it had now become aconstant hab it.to press his hand over his heart.. (118). He thus typified theconstant introspection wherewith he tortured, but could not purify, himself (141). Proving, once again, that no good came out of his self-inflicted punishment. Eventhough he was privately repentant at home, his ministerial duties were carried out,attempting to keep his personal life out of the church.Dimmesdale refuses to confess, rationalizing that if he did, he would not beable to continue preaching and doing good deeds for the people; attempting tobalance the scale. These men deceive themselves , as stated by Dimmesdalessdoctor, referring to people who believe that they can balance the scales by doinggood deeds (129). .ue1e7b650006d17610bebecd09839ff04 , .ue1e7b650006d17610bebecd09839ff04 .postImageUrl , .ue1e7b650006d17610bebecd09839ff04 .centered-text-area { min-height: 80px; position: relative; } .ue1e7b650006d17610bebecd09839ff04 , .ue1e7b650006d17610bebecd09839ff04:hover , .ue1e7b650006d17610bebecd09839ff04:visited , .ue1e7b650006d17610bebecd09839ff04:active { border:0!important; } .ue1e7b650006d17610bebecd09839ff04 .clearfix:after { content: ""; display: table; clear: both; } .ue1e7b650006d17610bebecd09839ff04 { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .ue1e7b650006d17610bebecd09839ff04:active , .ue1e7b650006d17610bebecd09839ff04:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .ue1e7b650006d17610bebecd09839ff04 .centered-text-area { width: 100%; position: relative ; } .ue1e7b650006d17610bebecd09839ff04 .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .ue1e7b650006d17610bebecd09839ff04 .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .ue1e7b650006d17610bebecd09839ff04 .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .ue1e7b650006d17610bebecd09839ff04:hover .ctaButton { background-color: #34495E!important; } .ue1e7b650006d17610bebecd09839ff04 .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .ue1e7b650006d17610bebecd09839ff04 .ue1e7b650006d17610bebecd09839ff04-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .ue1e7b650006d17610bebecd09839ff04:after { content: ""; display: block; clear: both; } READ: William Penn And The Quakers EssayHowever, at the conclusion of the novel, Dimmesdale takes an enormous loadoff of his back when he swallows his pride and finally confesses. After he sees himselftransformed into a man that wants to teach children blasphemous words, and to singand get drunk with visiting
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