Cinco De Mayo Essay - 529 Words

Cinco de Mayo means the fifth of May. It is not an independence day for Mexico like most unknowledgeable people think. Mexican Independence Day is celebrated on the 15th of September. Mexico declared independence from Spain on the 24th of August 1821. Cinco de Mayo is not an American holiday either. Mexico and the United States savor this holiday because it is the day where Mexican peasants/ commoners defeated the French and Mexican traitor army that double them in size in Puebla, Mexico one hundred miles away from Mexico city on the 5th of May, 1862. The French had landed in Mexico along with Spanish and English troops five months earlier to collect unpaid debts. In 1855Benito Juarez (minister of justice) issued reforms called†¦show more content†¦It is also said that Napoleon wanted to check the powers of the United States before it got too powerful. Napoleon also brought in a new Hapsburg prince who he thought would help him rule the Mexican Empire. His name was Maximilian and his wifes name was Carolota. Napoleons army hadnt been defeated in over 50 years. The French army invaded Mexico with the finest and most modern day armory and ammunition. They also had a newly constituted foreign legion. The French, at the time feared no one. The French then left the port of Vera Cruz to attack Mexico City from the west. The French thought that the Mexicans would give up should their capitol fall to the enemy as the European countries traditionally did. Under the command of Texas born General Zaragosa, and under Calvary command of Colonel Porfirio Diaz, later to be Mexicos president and dictator, they awaited the French. The French wore bright and stylish colors, opposed to the Mexicans. General Zaragosa ordered colonel Diaz to take his Calvary, the best in the world at that time, out to the French flanks. The French in response sent their Calvary to chase them. As a consequence to the French they were butchered, and the remaining infantrymen tried one last time to charge the Mexicans in unfavorable terrain and stampeding cattle and lost. The Mexicans were victorious and Diazs superb horsemen chased the remaining French off. By the MexicansShow MoreRelatedCinco De Mayo Essay843 Words   |  4 PagesCinco De Mayo Ever since fourth grade, one of my best friends have been Taylor Elam. Over the years that we’ve been friends we’ve had some jokes. My mom loves Mexican food; Taylor used to not like mexican food very much. Whenever our families would go out to eat, my mom would suggest something mexican. Whenever mexican was suggested by my mom, Taylor would respond â€Å"of course Hope wants mexican,† and whenever someone would ask where we were going to eat Taylor would say, â€Å"Hope wants mexican!† whichRead MoreCinco de Mayo: Victory of the Mexican Army over France603 Words   |  2 PagesCinco de Mayo- or the 5th of May- celebrates the 1862 victory made by the Mexican Army over France at the Battle of Puebla in Mexico during the Franco-Mexican War. The war took place from 1861-1867, and though the victory did not stand for the end of the war, or the final victory it showed the perseverance of the Mexican army. 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While this culture tradition has been adopted and popularized in America, it is still celebrated in Mexico. The day is spent with festivities, food, and drinks. In Mexico, Cinco de Mayo is mostly celebrated in Puebla; however, there are other parts of Mexico who celebrateRead MoreThe Labyrinth Of Solitude By Octavio Paz2410 Words   |  10 Pagesof being a place full of fun and out of touch with reality. For the past several decades, the city of Los Angeles has increasingly become a Latino city as they hosted countless festivals to celebrate the Mexican cultural holidays such as Cinco de Mayo, El Dia de Los Muertos and etc. In the book, The Labyrinth of Solitude, Octavio Paz discusses the generalization of Mexicans and emphasizes the idea of them preferring to be placed in solitude due to their fear of intimacy. The book even discussesRead MoreVisual Analysis : Donald Trump1137 Words   |  5 PagesComp 1101 29 September 2016 Visual Analysis Recently, Donald Trump celebrated Cinco de Mayo by tweeting a picture of him posing with a taco bowl, in the most Donald Trump way possible. Contrarily, Trump has completely slandered Latinos by calling them rapists, killers, and criminals in the recent past. 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Moreover, when a department meets an objective or deserves special recognition for an achievement, Premier rewards that department with a catered lunch or theme day. Recent examples include an Operations Cinco de Mayo theme, with chips and salsa, pià ±atas and virgin margaritas, and a Client Services â€Å"Backyard Barbecue† day (Premier Conferencing, 2002). Levels of Pay Within Premier Conferencing there are many levels of employment. Given the levels of employment

The Issue Of Human Trafficking Essay - 1836 Words

Africans were brought to Jamestown, Virginia in 1619, and this act was officially known as the beginning of slavery. On December 6th, 1895, President Abraham Lincoln abolished slavery in the United States; however, slavery was still practiced in some parts of the nation. Fast-forward to the 21st century where modern-day slavery is prevalent. Modern day slavery is very prevalent in our community, better known as human trafficking by society. Human trafficking is the illegal traffic of individuals for the purposes of sexual exploitation and commercial achievements. Individuals are misplaced and forced into slavery throughout the state. The targets of human trafficking are mostly women and children, some children are as young as 13 years old, and this act is called â€Å"child-trafficking†. This issue is not only of a safety matter but also of a public health issue. The victims are kept in unsafe environments, they are not housed properly, and they are also put on narcotics such as heroin and cocaine. One of the reasons why human trafficking has progressed successfully is that many are uninformed of the practice of human trafficking in the nation let alone right in their neighborhoods and their local cities. As a victim, seeking help is forbidden and if one is not successful in meeting with the right individuals to assist them there will receive harsh penalty such as physical, verbal and mental abuse from their trafficker’s. Knowing who to consult with the problem is highlyShow MoreRelatedThe Issue of Human Trafficking1116 Words   |  5 Pagesis still a very prevalent issue today, under the name of human trafficking. Human traffickers are those who victimize others in their desire to profit from the existing demand. People of all ages, even children, are recruited and taken from all around the world and forced into acts such as prostitution, war, and extreme labor. Many people are not aware of these events occurring at all, and more awareness needs to be brought to this t opic. Human trafficking exists for a few reasons. OneRead MoreThe Issue of Human Trafficking1512 Words   |  7 Pagesslavery† is the illegal trade of human beings for forced labor and exploitation; referring to using others for sexual exploitation, organ trafficking, and forced labor. This international crime is happening all around us and little to nothing is being done by governments. â€Å"Roughly two hundred thousand slaves are working here in America† (Madox). So the land of the free, well, it might not be so free after all. Coming in second after drug trafficking, â€Å"human trafficking generates about 35 billion dollarsRead MoreThe Issue Of Human Trafficking1481 Words   |  6 Pages Human trafficking is defined by the United Nations as the acquisition of people by improper means such as force, fraud or deception, with the aim of exploiting them. Unfortunately, human trafficking is a crime that occurs globally with many men, women, and children being forced to work as laborers and or sex workers. As is the case with many crimes, the statistics regarding human trafficking are sensationalized, making it seem as if it is more prevalent than it actually is. Many tag the SuperRead MoreThe Issue Of Human Trafficking875 Words   |  4 Pageswide misconception among Americans that support the idea that human trafficking is something that only occurs overseas and not something that takes place in the United States. 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At the same token, RwandaRead MoreHuman Trafficking Is An Issue1348 Words   |  6 Pagesthat slavery is no longer existent, it still is very popular, and it’s human trafficking. Human trafficking is an issue everywhere, but it has always been a major issue in Bangladesh. Human trafficking is still an issue because it s still legal in some areas, and the government doesn t make an effort to help the young women and children who are as young as twelve in the trafficking business. The truth is, human trafficking is happening right in front of our faces, and in every country.These peopleRead MoreThe Issue Of Human Trafficking2654 Words   |  11 PagesAccording to the UNDOC, human trafficking is the acquisition of people by illegal means such as force, fraud, deception, abduction or coercion for the purpose of exploiting them. This vice is one of the main international policy concerns of the 21st century that is spreading at an alarming rate. Often, human trafficking is confused with human migration and smuggling even though the three terms are completely different. Unlike human trafficking, human migration and smuggling involves migration/transportationRead MoreThe Issue Of Human Trafficking4049 Words   |  17 Pageshave been raised over the years in regards to the issue of human trafficking. Countless international groups such as charities have tried to increase public awareness around the issue of trafficking of human beings and at the same time have encouraged governmental bodies to acknowledge this problem that its affecting people around the world and which has increased dramatically over the past years (Newburn, 2013,pp.430-431). The trafficking of human beings has reached a global level, with thousandsRead MoreThe Issue Of Human Trafficking2669 Words   |  11 Pages Human Trafficking Defining my topic human trafficking is when people are really slaved and by selling their body well being told to do it. My topic is a human rights issue because it is part of slavery. In spite of the fact that servitude is generally thought to be a relic of times gone by, human trafficking still exists today all through the United States and all inclusive when traffickers utilization power, misrepresentationRead MoreCombatting the Issue of Human Trafficking1294 Words   |  5 Pagesresolutions for combating the issue of human trafficking , both locally and nationally. I chose to investigate two existing social awareness campaigns located in Ohio. The reasons I decided to explore these two organizations is because of the obvious, that my classmates and I are in the state of Ohio but overall, it is due to the fact that this state ranks number five in the nation for human trafficking. There are explanations behind the ranking of Ohio for this issue. The first explanatio n

Factors Affecting Customer Loyalty on Banking Service Free Essays

string(39) " appeared in the marketing literature\." Factors Affecting Customer Loyalty on Banking Service: A case of Hong Kong Shanghai Bank Commercial in Ho Chi Minh City, Vietnam †¢ Dec 22, 2011 †¢ 0 †¢ 263 [pic] [pic][pic]FACTORS AFFECTING CUSTOMER LOYALTY ON BANKING SERVICE: A CASE OF HONG KONG SHANGHAI BANK COMMERCIAL IN HO MINH CHI CITY, VIETNAM Related Articles Luxury Travel Vietnam’s Tour Featured in Indonesia Travel Magazine Corporate globalization and human rights abuses in the sweatshops of pakistan, indonesia and vietnam M1 Carbine Communications In Iran Bui Thanh Phong Graduate School of Business, Assumption University ABTRACT This study examines the relationship between selected factors (brand image, friendship, perceived service satisfaction, perceived core service quality, social regard and social comfort) and customer loyalty of HSBC in Ho Chi Minh City Vietnam. The researcher surveyed on 400 respondents who had experience to use HSBC banking services. The sampling procedure used judgment sampling and convenience sampling. We will write a custom essay sample on Factors Affecting Customer Loyalty on Banking Service or any similar topic only for you Order Now The researcher used the Pearson Correlation analysis tool on this research. Descriptive statistic was used to provide the mean and percentage of demographic characteristic and other variables of study. Result indicated that brand image, friendship and perceived service satisfaction does play a mediating role in the effect of customer loyalty in banking service. The effects of a number of demographic indicators on customer loyalty are also reported. INTRODUCTION Loyalty factor is considered as key value of marketing strategy in the banking service and others (Kotler, 2004). It also helps bank to gain the profit and reduce marketing cost. In previous times, many banking services are aware of understand brand image, service quality and customer satisfaction which are accepted as a key determinant of customer loyalty (Payne, 1993). The customers are hard to attract and difficult to retain because it is not relatively easy for customers to switch their traditional service providers (Philip, 2002). Loyalty factors are an organization’s most reliable success indicator (Zeithaml and Bitner, 1996). Also, this increased customer loyalty can help lower marketing costs, solicit more customers, and effectively operate trading leverages (Aaker, 1997). Additionally, the loyalty customers become an advocate concept for the service can be defined: providing positive word-of-mouth, recommendation the service to other, encouraging others to use service and defending the service provider and generate higher corporate profits (Reichheld et al. 2000). As the market becomes more competitive advantage, many companies recognized the importance of retaining current customers and have some initiated variety of activities to improve customer loyalty (Rosalind and Audrey, 2007). Faced with this situation, some service providers have considered to the quality standards in their business such as ISO 9001. Actually, the service providers can get the big profit from those standards and loyalty customers. Any service industries are banking, restaurant, hotel, beauty†¦ the service encounter satisfaction is really considered as a core value to affect and maintain the loyalty customers. 1. To study of the significant relationship between friendship and customer loyalty. 2. To test the relationship between brand image and customer loyalty. 3. To find out the significant relationship between service encounter satisfaction and customer loyalty. 4. To establish an understanding of the significant relationship between perceived core service and service counter satisfaction. 5. To analyze the significant relationship between social regard and perceived core service. 6. To determine the significant relationship between social comfort and perceived core service. RESEARCH OBJECTIVE The purpose of this study is to develop and implement a method for banking service to identify attributes that will increase customer loyalty. The researcher will determine dependent/ independent variables whether or there are relationship between the factors below. The researcher would try to explain why customers have loyalty with HSBC bank. This is six objectives the researcher would try to study the relationship between the factors effect to customer loyalty. LITERATURE REVIEW Customer Loyalty Customer Loyalty is a customer who will repurchase from the same service provider whenever possible, and who continue to recommend or maintains a positive attitude towards the service provider. The loyal customers are less likely to switch because of price and they make more purchases than similar non-loyal customers (Reichheld and Sasser, 1990). Loyalty customers will also help to promote and share knowledge with their friends about the service provider. They will provide strong word-of-mouth, create business referrals, provide references and serve on advisory boards. The loyal customers are served as a â€Å"fantastic marketing force† by providing recommendations and spreading positive word-of-mouth, those partnership-like activities are the most available advertising that the company can get (Raman, 1999). Loyal customers increase sale volume by purchasing a wider variety of the products and by making more frequent purchases. The loyal customers had more purchasing services than non-loyal customers (Bowen and Shoemaker, 1998). And other researchers have theorized that service encounter satisfaction, customer loyalty and profitability are related (Zeithaml et al. 1996). Service Encounter Satisfaction Traditional way described the service encounter satisfaction as the interaction occurs between customer-contact employees and the customers and it has been frequently discussed in the marketing literature (Bitner et al. 1990). Also, the service encounter is â€Å"the dyadic interaction between a customer and service provider† (Surprenant  Ã‚   and Solomon, 1987). It has also been modeled to impact long-term customer relationships as well as overall satisfaction. Service Encounter Satisfaction is distinguished from overall satisfaction and it has been defined as dis/satisfaction wit h a service encounter (Bitner and Hbbert, 1994). Additionally, customer relationships are built and destroyed which based on service encounter in a time and any service providers can be critical to the service outcome (Stern et al. 998). It is the degree of overall pleasure or contentment felt by the customers, the results from ability of the service fulfilled the customer’s desires, expectations and customer’s needs in relation to the service (Philip, 2002). Service performance takes place in what has been termed the service encounter; the time frame during which consumers directly interact with service providers (Czepiel et al. 1985). All element of an encounter activities such as: the facility, waiting times, and service personnel are considered service encounter Brand Image Various definitions of a brand appeared in the marketing literature. You read "Factors Affecting Customer Loyalty on Banking Service" in category "Papers" The brand as â€Å"a name, term, sign, symbol or design or combination of them, which is intended to identify the goods of one seller or group of sellers and to differentiate them from those of competitors† (Kotler, 2004). The new business start, the marketer designs business card, company website, name, logo†¦ to send a clear message of company to their stakeholders and customers that is a merger and equal. According to Lafley (2009) interpreted that â€Å"We continue to invest in our core strengths. Firstly, we don’t skimp on understanding the customer. Second is innovation. Thirdly is Brand Image†¦ We’re delivering more messages to our customers. † In order to be successful, images and symbols must relate to, and indeed, exploit, the needs, values and life-styles of consumers in such a way that the meanings involved give added values, and differentiate from this brand to other brands (Broadbent and Cooper, 1987). From this statement, the researcher can recognize the important of brand image and brand identity to affect with service providers and organizations. The customer loyalty is often viewed as resulting from brand knowledge, followed brand image that PR also raise consumer loyalty trough the above strategies (Keller, 1999). In addition, the self-congruence theory states that the ways consumers evaluate products to match with their self-image (Belk, 1988 and Sirgy, 1982). Higher congruence between self-image and product image would influence consumer attitudes or behavior regarding brand preference, brand attitude, product purchase decisions, customer satisfaction, and repurchase intention (Graeff, 1996 and Sirgy, 1985). Friendship The customer’s perceptions of social closeness are service employee as evidence of the degree of familiarity, self- disclosure and rapport (Gremler, 1995). Loyalty can be increased throughout personal friendship (Kokko and Moilanen, 1997). Two relational outcomes are considered to associate with friendship to be comfort and respect (Argyle, 1992). At currently, friends can be distinguished such as: online friends, offline friends, old high school friends, workmates, organization, family and people met at parties. The modern conceptualization of friendship – as essentially personal, private, voluntary, un-specialized, informal, and non-contractual – echoes our culture’s â€Å"great emphasis on relationships in the intimate sphere, especially love relationships† (Taylor, 1991). There is a relationship between friendship and organization. The most important for this foundation is acknowledged utility as the basis for one type of friendship, fundamental in some respects, but the traditional way has the most limited or underdeveloped Received Core Service Quality Perceived core service quality is quality products or services which are provided by the company. it offers to exceed the customer expectations. In recent study, service quality is considered from the view point of the customer who is estimated of the service â€Å"external customer† and the efforts have focused on identifying of â€Å"external service encounter† factors, the customers will consider in evaluating the quality of service providers. Customer satisfaction is also important element of marketing strategies. Zeithaml (1998) defined that the perceived service quality is measured by customer awareness and the consumers assess of the overall excellent products or services. Zahorik and Rust (1992) found that the modeling of perceived quality directly influences to customer loyalty and provides more diagnostic abilities. Furthermore, the perceived service quality is the best model to impact customer retention and behavior intentions (Hennig and Klee, 1997). The subject of service quality has been studied and debated over the past two decades. The importance of management’s ability is understand how service quality and appropriately measurement, the subsequent actions make improvements and increase value to customer expectations (Asubonteng et al. 1996). Looking through a financial perspective, the success of activities carried out by sports organizations is closely associated with the quality of services offered to customers  Ã‚   and  Ã‚   making sure customers get highest level of satisfaction from such services (Kotler, 2004). In terms of effective management it is the great importance to understand what the customer thinks about service quality offered by the organization (Rust and Oliver, 2000). Social Regard Social regard defined as making the customers feel important and took an interesting and respecting to the customer (Barnes, 1997). Additionally, some empirical evidence indicated that actions closely related to social regard which increases the relationship strength (Barnes, 1997). When the customers perceived that the employees take care of them, or respect them the relationship strength increases. The social constructivist therapeutic orientations focus on the way in which people and society created (rather than discover) constructions of reality (Roberts et al. 2003). Previous study has been especially focused on analyzing the effects of customer-oriented behaviors, the social aspects of the interaction between the service provider and the customers have been somewhat neglected (Kelley and Hoffman, 1997). Social regard has been defined as the â€Å"genuine respect, deference, and interest shown to the customer by the service provider, such that the customer feels valued or important in the social interaction† (Butcher et al. , 2001). Social regard is considered to special elements for services and industry because they have high level of customer contact, and this concept will remains relatively untapped by researcher. Social Comfort Social comfort is defined as the customer’s feeling of anxiety or relaxation arising from the social interaction with an individual service employee. The customers feel much comfortable to be one example of a satisfactory service experience (Argyle, 1992). If the salesperson clicked with the customer at the initial contact, then this was the prompt to consider establishing a relationship (Beatty et al, 1996). Customer rapport was found to be associated with overall satisfaction, repurchase intentions and word-of-mouth (Gwinner, 1998). It is thus expected that the conceptualization of social comfort may have either a direct or indirect path to loyalty. Figure 1: Conceptual framework Friendship Service Encounter Satisfaction Perceived Core Service   Quality Social Regard Customer Loyalty Brand Image Social comfort H1 H2 H5  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚     Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   H3 H4 H6 From this conceptual framework, there are 6 independent variables, which are friendship, brand image, service encounter satisfaction, perceived core service quality, social regard and social comfort. The dependent variable is customer loyalty. The researcher finds out that 6 independent variables effect on dependent variable (customer loyalty). Overall, the relationship between dependent and 6 independent variables are developed to adapt the objective of this study. Therefore this study hypothesized six statements in investigating their relationship as follows: H1: There is significant relationship between Friendship and Customer Loyalty. H2: There is significant relationship between Brand Image and Customer Loyalty. H3: There is significant relationship between Service Encounter Satisfaction and Customer Loyalty. H4: There is significant relationship between Perceived Core Service Quality and Service Encounter Satisfaction. H5: There is significant relationship between Social Regard and Perceived Core Service Quality. H6: There is significant relationship between Social Comfort and Perceived Core Service Quality. METHODOLOGY The proposed descriptive research was applied to this study as its aim is to describe be the characteristics of a population or phenomenon (Zikmund, 2003). It also seeks to determine the answer to who, what, when, where, and how questions. Secondary data is taken from any source such as: business journal, internet, marketing book, newspaper†¦Primary data was collected by distributing questionnaires to customers of the electrical company who were selected by convenience sampling. Data Collection The target group of this study is both female and male customers who lived and had an experienced service of the HSBC in Ho Chi Minh City, Vietnam. The researcher will collect the data from all 8 branches of HSBC on 5 districts: District 1, District 7, District 11, Phu Nhuan District and Tan Binh District. The customers of HSBC who will be chosen for the study are willing to cooperate by responding to the questionnaire for this study. The sample size was 400 respondents. Five-point Likert scales were applied for the dependent and independent variables part. In the first part is screening question, two questions are asked to choose correct respondents. The second part was dependent variable to measure perception of customer loyalty of HSBC in Ho Chi Minh City, Vietnam. The third part, brand image, friendship, service encounter satisfaction, received core service quality, social comfort and social regard were designed for measuring. The final part is demographic factors question such as: age, gender, education level and nationality. FINDINGS The table indicates majority of all respondents were male with 63%, nationality is Vietnamese (95. %) and most of respondent has age from 18-30 years old. For the income monthly is about 5,000,000vnd – 10,000,000vnd to be about 28. 3%. And education level highest percentage is under-graduate degree with 50. 9%. The first hypothesis, which predict that friendship would be low positive correlation relationship to customer loyalty, was supported (r = . 322, plt; . 001). Support was found for the s econd hypothesis, which predicted that there was a low positive correlation relationship between brand image and customer loyalty (r = 260, plt; . 001). The third hypothesis predicted that he service encounter satisfaction would be low positive correlation relationship to customer loyalty (r = . 319, plt; . 001). In addition, the fourth hypothesis, there would be low positive correlation relationship between received core service quality and service encounter satisfaction (r = . 350, p lt; . 001). Moreover, the fifth hypothesis predicted that, there would be low positive correlation relationship between social regard and received core service quality (r = 0. 207, plt; . 001). Finally, a low positive correlation relationship was found between social comfort and received core service quality (r = 157, plt; . 01). In conclusion, all the hypothesis of this study was supported which found the low positive correlation relationship between variable. [pic][pic]DISCUSSION The result of hypot hesis one showed that the friendship has positive significant effects on customer loyalty, as the null hypothesis was rejected. Based on this finding, it indicated that a friendship effected customer loyalty toward HSBC in Ho Chi Minh City. The result of the hypothesis was supported that the personal friendship between customer and individual service employee has been modelled to influence customer loyalty (Bove and Johnson, 2000). Also, the loyalty can be increased through personal friendship (Price and Arnould, 1999). The client employee friendship was positive correlation with customer loyalty (Kokko and Moilanen, 1997). From the result of this hypothesis testing, the researcher also found positive significant relationship between friendship and customer loyalty. This result leads to prove that higher loyalty increase or create friendship between HSBC and its customers. The result of hypothesis two showed that the brand image has significant effects on customer loyalty, as the null hypothesis was rejected. Based on this finding, it is proven that the brand image effected customer loyalty toward HSBC in Ho Chi Minh City. According to Keller’s (1993) study, the researcher found similar result in his study. He found that the customer loyalty is often viewed as resulting from brand knowledge. In this study, the researcher found that there is positive significant relationship between brand image and customer loyalty. Customer Loyalty can be increased by brand image and brand image can promote the services or products of banking which may lead to believe or create trust toward HSBC. Based on the result of hypothesis three, the â€Å"service encounter satisfaction† has significant effects on customer loyalty, as the null hypothesis was rejected. According to this finding, it can be interpreted that the service encounter satisfaction effected customer loyalty toward HSBC in Ho Chi Minh City. Therefore, service encounter satisfaction is a key measuring factor for customer loyalty which may be a useful measuring method to predict customer concept of products and services in every industry. It was also supported by Brown’s (1996) who concluded that the service encounter satisfaction has also been modelled to impact long-term customer relationship, as well as overall satisfaction. Jason (2005) also found the relationship between customer satisfaction and loyalty. Meanwhile, the result of hypothesis testing for hypothesis three also showed that the correlation between those two variables is positive. The perceived quality is very important to customer satisfaction. In this study, the research also indicated that perceived quality directly impacts on customer loyalty (Phillip, 2002). Satisfaction of the customer leads to the customer to re-use the bank service in the future. Consequently, after repeated use of more than 3 times, the loyalty of customer is well established in customers mind. On banking service or other service, satisfaction is considered as the main litmus test to improve customer loyalty. The result of hypothesis four showed the â€Å"perceived core service quality† has significant effect on service encounter satisfaction, as the null hypothesis was rejected. Based on this finding, it is clear that the â€Å"perceived core service quality† effected service encounter satisfaction toward HSBC in Ho Chi Minh City. This research empirically examined the role between perceived core service quality and service encounter satisfaction. This study tested the relationship between perceived core service quality and service encounter satisfaction as a concept and found the relationship, as well as data from a sample survey of 400 banking retail customers in their evaluation of their banking experiences to address this issue. Additionally, the perceived service quality and customer orientation are directly influenced to service satisfaction, the service encounter satisfaction (Cronin and Brady, 2000). Based on the result of hypothesis five, the â€Å"social regard† has significant effects on perceived core service quality, since the null hypothesis was rejected. Consequently, it indicated that the social regard effects perceived core service quality toward HSBC in Ho Chi Minh City, which was similar to the research result of Butcher et al. (2001). He indicated the importance of social regard effects in the service encounter in making the customers feels valued or important in the social interaction. According to the result of hypothesis six, the â€Å"social comfort† has significant effects on perceived core service quality, because the null hypothesis was rejected. Based on this finding, it has been proved that the social comfort effects perceived core service quality toward HSBC in Ho Chi Minh City. The specific relationship between friendship, social regard, social comfort, value for money, service encounter satisfaction perceived core service quality and customer loyalty were established in banking service (Butcher et al. 2001). The social comfort can lead the service quality in long-term process, the social comfort directly influences the perceived core service quality and ensure customer satisfaction (Pavlou, 2003). CONCLUSIONS Based on the research objective, the researcher studied the factors that may affect customer loyalty in case of HSBC in Ho Chi Minh City, Vietnam. It showed that there are low positive correlation relationship between dependent variables (customer loyalty) and independent variables of: brand image, friendship, service encounter satisfaction, perceived core service quality, social regard, social comfort. Data were collected from a total of 400 respondents who have had experience of using HSBC service. From the result of demographic factors on gender, age, education level, income, the researcher discovered that the majority of HSBC customers are male, Vietnamese, aged between 18 and 30 years old, with under-graduate education level, who have monthly income between 5,000,000vnd-10,000,000vnd. For hypothesis testing, the data were analyzed by using SPSS (statistical package of social science) to test six hypothesis. The researcher used Pearson Correlation analysis to investigate the relationship between independent variables and dependent variable. The results of the hypothesis testing showed that null hypotheses one, two, three, four, five and six were rejected signaling that there were a positive significant relationship between dependent variable and independent variables. Table 1: Demographic Profile of Respondents _____________________________________________________________________________ N  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚     Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Percentages (%) Gender:                                                   Male                                                254  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚     Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚     Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  63. 5 Female  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚     Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚     Ã‚  Ã‚  146  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   36. 5 Age:  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚     Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚     Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  18 or less                              13  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   3. 3 18-30  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   225  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   56. 3 31-40  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   153  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   38. 3 41-60  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚     9  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   2. 3 Income in vnd: ,000,000 or less                         54  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   13. 5 5,000, 000 – 10,000,000                114  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   28. 5 10,000,000 – 15,000,000  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   63  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   15. 8 15,000,000 – 20,000,000  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   56  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   14. 0 More than 20,000,000  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   113  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   28. 2 Education Level: High school graduate or less       98  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   24. 5 Undergraduate Degree  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   205  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   51. 2 Graduate degree  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   83  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   20. Doctor’s Degree                                     14  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   3. 5 RECOMMENDATIONS In contrast to the loyalty that the customers do not complain when satisfied with the products and services compared to their wishes, customer loyalty is seen as an asset of the banking business that the marketer needs to create satisfied customers to enhance customer loyalty in their businesses. The HSBC management teams must understand that in order to achieve success and generate growth in business, they have to invest and trade based on needs and wants of customer as the main goal. Research on customer loyalty could be great of help to the bank to reach and resolve their marketing issue. Thereby, HSBC could have concrete results of the evaluation by customers comment on their product or service so that they could supply and serve to people in Ho Chi Minh City. Friendship can be impressive on customers to make them feel very comfortable, because it make them feel relaxed and familiar in more ways than customers expected. It suggested that the management team may train their employees to special training service program where they will learn to practice friendly dealing with the customers. The customer service department of HSBC to improve the service encounter, the management team should train their employees and let them understand the important of customer loyalty and its advantage to the bank. The HSBC management teams may improve their service quality in order to improve customer satisfaction. The managers may train their employees on how to respond or answer customer questions and know how to treat customers REFERENCE Aaker, J. L. (1997). Dimensions of brand personality. Journal of Marketing Research, 34(3), 347-357. Argyle, M. (1992). Social relationship, in Hewstone, M. , Stroebe, W. Codol, J. P. and Stephenson G. M (Eds). 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About the Author: Bui Thanh Phong obtained his MBA from the Graduate School of Business, Assumption University. Email: Apolo8709@gmail. com or Ericbuiphong@gmail. com. [pic]About the Author †¢ More Sharing ServicesShare †¢ Subscribe to RSS †¢ Contact Author [pic] Bui Thanh Phong About the Author: Bui Thanh Phong obtained his MBA from the Graduate School of Business, Assumption University. Email:  Apolo8709@gmail. com  or Ericbuiphong@gmail. com. How to cite Factors Affecting Customer Loyalty on Banking Service, Papers

Reverend Dimmesdale Essay Example For Students

Reverend Dimmesdale Essay Life is hard, but accepting that fact makes it easier. this common phrase hasbeen proven true in many peoples lives, but is also a harsh fact that Bostons Rev. Dimmesdale, a key character in Nathaniel Hawthornes the Scarlet Letter, had to face. In this twisted story of deception and adultery set in the Puritan era, Hawthorneintroduces Dimmesdale as a weak and cowardly man who refuses to take responsibilityfor his actions. Yet, he transitions to a person who accepts his sins and theconsequences, before it is too late, ultimately finding happiness. At the beginning of the novel, Dimmesdale has established quite a reputationfor himself. In discussing individual members of the magistrate, the towns peopledescribe Dimmesdale as a God fearing gentleman, but merciful overmuch (49). Due to his actions, all of the people respect and look up to the Reverend. Throughout the story, Dimmesdale desperately tries to confess, envying Hester, forher courage, he says, Happy are you Hester, that wear the scarlet letter openlyupon your bosom! (188) Even at the end of the novel, when finally attempting toconfess, people are compelled by his final sermon, raving that never had a manspoken in so wise, so high, and so holy a spirit, as he that spake this day (p.243). Proving that he was a very loved and influential man in the small town. In further developing Dimmesdales character, Hawthorne portrays him as ahypocrite. His outward demeanor deceives the villagers, appearing as a completelyholy man. However, before the action of the novel begins, he stumbles into sin, bycommitting adultery with Hester Pryne, an attractive young woman whose husband hasbeen long absent on a journey, and presumed dead. His cowardly outlook on hissins only causes his troubles to snowball. Abandoning Hester and her illegitimatedaughter Pearl, also augmented his problems. Forcing Hester to go and find workaround town, an obviously hard task for a single parent. He also abandons thememotionally and physically, rarely there when Hester and Pearl needed him. Innocentlittle Pearl wonders why Dimmesdale is so afraid of public displays of affection, yetwhen they are alone, he takes notice of her and Hester; talking to him, Pearl asksWilt thou stand here with Mother and me, tomorrow noontide? (p.149). A questionwhose answer is unclear for Pearl. In fact, the only way Hester and Pearl receive anykind of support from Dimmesdale is when Hester threatens to tell the truth about hissins. The fact that Dimmesdale is a hypocrite causes him to experience increasedtorment due to his guilt. Hawthornes point is beautifully illustrated by Dimmesdale,because if he was not such a highly religious man, then he would not care about hiscrime. However, he does care, and he inflicts torment on himself, including longperiods of fasting, in addition to hours of staring at himself in the mirror, he couldalso be caught numerous times in his closet, whipping himself and burning the letterA on his chest, or at the scaffold in the wee hours of the morning, practicing howhe is going to confess the next day. Deluding himself by pretending that his private punishment is adequate. Similarly, there are also some things that go on that are out of Dimmesdales control. For example, bizarre thoughts and hallucinations take overhim. His outward appearance also reflects this. To illustrate, his cheek was palerand thinner, and his voice more tremulous than before-when it had now become aconstant hab it.to press his hand over his heart.. (118). He thus typified theconstant introspection wherewith he tortured, but could not purify, himself (141). Proving, once again, that no good came out of his self-inflicted punishment. Eventhough he was privately repentant at home, his ministerial duties were carried out,attempting to keep his personal life out of the church.Dimmesdale refuses to confess, rationalizing that if he did, he would not beable to continue preaching and doing good deeds for the people; attempting tobalance the scale. These men deceive themselves , as stated by Dimmesdalessdoctor, referring to people who believe that they can balance the scales by doinggood deeds (129). .ue1e7b650006d17610bebecd09839ff04 , .ue1e7b650006d17610bebecd09839ff04 .postImageUrl , .ue1e7b650006d17610bebecd09839ff04 .centered-text-area { min-height: 80px; position: relative; } .ue1e7b650006d17610bebecd09839ff04 , .ue1e7b650006d17610bebecd09839ff04:hover , .ue1e7b650006d17610bebecd09839ff04:visited , .ue1e7b650006d17610bebecd09839ff04:active { border:0!important; } .ue1e7b650006d17610bebecd09839ff04 .clearfix:after { content: ""; display: table; clear: both; } .ue1e7b650006d17610bebecd09839ff04 { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .ue1e7b650006d17610bebecd09839ff04:active , .ue1e7b650006d17610bebecd09839ff04:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .ue1e7b650006d17610bebecd09839ff04 .centered-text-area { width: 100%; position: relative ; } .ue1e7b650006d17610bebecd09839ff04 .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .ue1e7b650006d17610bebecd09839ff04 .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .ue1e7b650006d17610bebecd09839ff04 .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .ue1e7b650006d17610bebecd09839ff04:hover .ctaButton { background-color: #34495E!important; } .ue1e7b650006d17610bebecd09839ff04 .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .ue1e7b650006d17610bebecd09839ff04 .ue1e7b650006d17610bebecd09839ff04-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .ue1e7b650006d17610bebecd09839ff04:after { content: ""; display: block; clear: both; } READ: William Penn And The Quakers EssayHowever, at the conclusion of the novel, Dimmesdale takes an enormous loadoff of his back when he swallows his pride and finally confesses. After he sees himselftransformed into a man that wants to teach children blasphemous words, and to singand get drunk with visiting

The Himalayas Along Chinas Southwestern Frontier With India Are The Wo

The Himalayas along China's southwestern frontier with India are the world's tallest mountains. China's greatest river, the Yangtze, is the world's fourth longest. The Taklimakan Desert, in western Xinjiang Uygur Autonomous Region, is one of the driest spots on Earth. The area of loessic soil (fine, siltlike soil created by wind action in dry regions) in Shaanxi and Shanxi provinces is probably more extensive than in any other place. China has a great wealth of mineral and natural resources. Reserves of coal, petroleum, iron ore, tungsten, tin, bauxite, copper, limestone, and many other minerals needed in modern industry are abundant. Used in domestic manufacturing and exported to obtain money, these resources provide China with a solid foundation for rapid industrial growth. Like the United States, China is located in the mid-latitudes. On the east and south China faces major arms of the Pacific Ocean. Consequently, eastern China especially the southeastern coast is humid and has generally mild winters compared to the rest of the country. High mountains close off the west, however, and much of the western two thirds of the country is relatively dry and isolated. Traditionally, China's western regions have been sparsely populated, largely by minority peoples such as Tibetans, Uygurs, and MongoliansChina has the largest population of any country: 1,133,682,501 people were counted during the census taken in 1990 . This population had grown rapidly in recent times, expanding by approximately 15 million each year, an increase equal to the total population of Australia. In an effort to reduce the rate of population growth, the Chinese government since 1978 has promoted the one-child family among the Han. (All married couples are urged to have only one child.) Before the Communist Revolution, a number of religious and philosophical systems were practiced in China. Traditionally Taoism and Confucianism provided ethical guides to the proper behavior of individuals and officials. Both of these systems originated in China during the so-called Golden Age of Chinese thought, several centuries before the beginning of the Christian era. Taoism sought to promote the inner peace of individuals and harmony with their surroundings. Confucianism, based on the teachings and writings of the philosopher Confucius, is an ethical system that sought to teach the proper way for all people to behave in society. Ea ch relationship husband-wife, parents-children, ruler-subjects involved a set of obligations which, if upheld, would lead to a just and harmonious society. Following his teachings would also promote a stable, lasting government (see Confucius). Buddhism, which came to China from India as early as the 1st century AD, was a more conventional religion. Its followers attended occasional services, practiced rituals, and supported a temple on a regular basis. It has been estimated that more than 68 million Chinese still consider themselves Buddhists, though it is unlikely that they practice the religion regularly (see Buddhism). Prior to 1949, practices that may best be called folk religions were common throughout China. Although they incorporated elements of Buddhism and, especially, Taoism, these religions were usually local, often based on local gods, and served the local people.. By 1945, however, it was estimated that only 20 percent of China's people could read and write.Since the Communists came to power in 1949 literacy has risen rapidly. Today it is estimated that 76 percent of adults are literate. Educational policy, however, has varied considerably. Generally, a primary school education has been made available to alm ost everyone, and about 40 percent of young people are able to attend middle school. This reflects a belief that basic knowledge is essential to rural development and economic progress. Education at the college or university level is difficult to obtain, however. The average primary school student has about one chance in 145 of enrolling in a university or college. More and more of China's young people are finishing high school, but no more than 2 to 3 percent of high school graduates go on to the next level. Policies on college admission have changed from time to time, and the basis of selection is not always clear. China's traditional economy was based on rural activities and farm production. Ownership of land was the main form of wealth, and large holdings often belonged to absentee landlords who lived

Essay on Macbeth Tragedy

Essay on Macbeth Tragedy Essay on Macbeth Tragedy The Death Of Ned Kelly By John Manifold Ned Kelly fought the rich men in country and in town; Ned Kelly fought the troopers until they ran him down; He thought that he had fooled them, for he was hard to find, But he rode into Glenrowan with the troopers close behind. ‘Come out of that, Ned Kelly,’ the head zarucker calls, ‘come out and leave your shelter, or we’ll shoot it full of holes.’ ‘If you take me,’ says Kelly, ‘that’s not the speech to use; I’ve lived to spite your order, I’ll die the way I choose!† ‘Come out of that, Ned Kelly, you done a lawless thing : You robbed and fought the squatters, Ned Kelly, you must swing.’ ‘If those who rob,’ says Kelly, ‘are all condemned to die, You had better hang the squatters; they’ve stolen more than I.† ‘You’d best come out, Ned Kelly, you done the government wrong, For you held up the coaches that bring the gold along.’ ‘Go tell your boss,’ says Kelly, ‘who lets the rich go free, That your bloody rich man’s government will never govern me.’ ‘You talk all right, Ned Kelly, your tongue is slick, I own; But I have men to help me and you are all alone.’ They burned the roof above him; they fired the walls about, And head to foot in armour Ned Kelly stumbled out. Although his guns were empty he took them by surprise; He wore an iron breastplate and armour on his thighs. Although his guns were empty he made them turn and flee, But one came in behind him and shot him in the knee. And so they

A Dirty Job Chapter 1

For when the Gods made man, They kept immortality for themselves. Fill your belly. Day and night make merry, Let Days be full of joy. Love the child that holds your hand. Let your wife delight in your embrace. For these alone are the concerns of man. – The Epic of Gilgamesh 1 BECAUSE I COULD NOT STOP FOR DEATH – HE KINDLY STOPPED FOR ME – Charlie Asher walked the earth like an ant walks on the surface of water, as if the slightest misstep might send him plummeting through the surface to be sucked to the depths below. Blessed with the Beta Male imagination, he spent much of his life squinting into the future so he might spot ways in which the world was conspiring to kill him – him; his wife, Rachel; and now, newborn Sophie. But despite his attention, his paranoia, his ceaseless fretting from the moment Rachel peed a blue stripe on the pregnancy stick to the time they wheeled her into recovery at St. Francis Memorial, Death slipped in. â€Å"She’s not breathing,† Charlie said. â€Å"She’s breathing fine,† Rachel said, patting the baby’s back. â€Å"Do you want to hold her?† Charlie had held baby Sophie for a few seconds earlier in the day, and had handed her quickly to a nurse insisting that someone more qualified than he do some finger and toe counting. He’d done it twice and kept coming up with twenty-one. â€Å"They act like that’s all there is to it. Like if the kid has the minimum ten fingers and ten toes it’s all going to be fine. What if there are extras? Huh? Extra-credit fingers? What if the kid has a tail?† (Charlie was sure he’d spotted a tail in the six-month sonogram. Umbilical indeed! He’d kept a hard copy.) â€Å"She doesn’t have a tail, Mr. Asher,† the nurse explained. â€Å"And it’s ten and ten, we’ve all checked. Perhaps you should go home and get some rest.† â€Å"I’ll still love her, even with her extra finger.† â€Å"She’s perfectly normal.† â€Å"Or toe.† â€Å"We really do know what we’re doing, Mr. Asher. She’s a beautiful, healthy baby girl.† â€Å"Or a tail.† The nurse sighed. She was short, wide, and had a tattoo of a snake up her right calf that showed through her white nurse stockings. She spent four hours of every workday massaging preemie babies, her hands threaded through ports in a Lucite incubator, like she was handling a radioactive spark in there. She talked to them, coaxed them, told them how special they were, and felt their hearts fluttering in chests no bigger than a balled-up pair of sweat socks. She cried over every one, and believed that her tears and touch poured a bit of her own life into the tiny bodies, which was just fine with her. She could spare it. She had been a neonatal nurse for twenty years and had never so much as raised her voice to a new father. â€Å"There’s no goddamn tail, you doofus! Look!† She pulled down the blanket and aimed baby Sophie’s bottom at him like she might unleash a fusillade of weapons-grade poopage such as the guileless Beta Male had never seen. Charlie jumped back – a lean and nimble thirty, he was – then, once he realized that the baby wasn’t loaded, he straightened the lapels on his tweed jacket in a gesture of righteous indignation. â€Å"You could have removed her tail in the delivery room and we’d never know.† He didn’t know. He’d been asked to leave the delivery room, first by the ob-gyn and finally by Rachel. (â€Å"Him or me,† Rachel said. â€Å"One of us has to go.†) In Rachel’s room, Charlie said: â€Å"If they removed her tail, I want it. She’ll want it when she gets older.† â€Å"Sophie, your Papa isn’t really insane. He just hasn’t slept for a couple of days.† â€Å"She’s looking at me,† Charlie said. â€Å"She’s looking at me like I blew her college money at the track and now she’s going to have to turn tricks to get her MBA.† Rachel took his hand. â€Å"Honey, I don’t think her eyes can even focus this early, and besides, she’s a little young to start worrying about her turning tricks to get her MFA.† â€Å"MBA,† Charlie corrected. â€Å"They start very young these days. By the time I figure out how to get to the track, she could be old enough. God, your parents are going to hate me.† â€Å"And that would be different how?† â€Å"New reasons, that’s how. Now I’ve made their granddaughter a shiksa.† â€Å"She’s not a shiksa, Charlie. We’ve been through this. She’s my daughter, so she’s as Jewish as I am.† Charlie went down on one knee next to the bed and took one of Sophie’s tiny hands between his fingers. â€Å"Daddy’s sorry he made you a shiksa.† He put his head down, buried his face in the crook where the baby met Rachel’s side. Rachel traced his hairline with her fingernail, describing a tight U-turn around his narrow forehead. â€Å"You need to go home and get some sleep.† Charlie mumbled something into the covers. When he looked up there were tears in his eyes. â€Å"She feels warm.† â€Å"She is warm. She’s supposed to be. It’s a mammal thing. Goes with the breast-feeding. Why are you crying?† â€Å"You guys are so beautiful.† He began arranging Rachel’s dark hair across the pillow, brought a long lock down over Sophie’s head, and started styling it into a baby hairpiece. â€Å"It will be okay if she can’t grow hair. There was that angry Irish singer who didn’t have any hair and she was attractive. If we had her tail we could transplant plugs from that.† â€Å"Charlie! Go home!† â€Å"Your parents will blame me. Their bald shiksa granddaughter turning tricks and getting a business degree – it will be all my fault.† Rachel grabbed the buzzer from the blanket and held it up like it was wired to a bomb. â€Å"Charlie, if you don’t go home and get some sleep right now, I swear I’ll buzz the nurse and have her throw you out.† She sounded stern, but she was smiling. Charlie liked looking at her smile, always had; it felt like approval and permission at the same time. Permission to be Charlie Asher. â€Å"Okay, I’ll go.† He reached to feel her forehead. â€Å"Do you have a fever? You look tired.† â€Å"I just gave birth, you squirrel!† â€Å"I’m just concerned about you.† He was not a squirrel. She was blaming him for Sophie’s tail, that’s why she’d said squirrel, and not doofus like everyone else. â€Å"Sweetie, go. Now. So I can get some rest.† Charlie fluffed her pillows, checked her water pitcher, tucked in the blankets, kissed her forehead, kissed the baby’s head, fluffed the baby, then started to rearrange the flowers that his mother had sent, moving the big stargazer lily in the front, accenting it with a spray of baby’s breath – â€Å"Charlie!† â€Å"I’m going. Jeez.† He checked the room, one last time, then backed toward the door. â€Å"Can I bring you anything from home?† â€Å"I’ll be fine. The ready kit you packed covered everything, I think. In fact, I may not even need the fire extinguisher.† â€Å"Better to have it and not need it, than to need it – â€Å" â€Å"Go! I’ll get some rest, the doctor will check Sophie out, and we’ll take her home in the morning.† â€Å"That seems soon.† â€Å"It’s standard.† â€Å"Should I bring more propane for the camp stove?† â€Å"We’ll try to make it last.† â€Å"But – â€Å" Rachel held up the buzzer, as if her demands were not met, the consequences could be dire. â€Å"Love you,† she said. â€Å"Love you, too,† Charlie said. â€Å"Both of you.† â€Å"Bye, Daddy.† Rachel puppeted Sophie’s little hand in a wave. Charlie felt a lump rising in his throat. No one had ever called him Daddy before, not even a puppet. (He had once asked Rachel, â€Å"Who’s your daddy?† during sex, to which she had replied, â€Å"Saul Goldstein,† thus rendering him impotent for a week and raising all kinds of issues that he didn’t really like to think about.) He backed out of the room, palming the door shut as he went, then headed down the hall and past the desk where the neonatal nurse with the snake tattoo gave him a sideways smile as he went by. Charlie drove a six-year-old minivan that he’d inherited from his father, along with the thrift store and the building that housed it. The minivan always smelled faintly of dust, mothballs, and body odor, despite a forest of smell-good Christmas trees that Charlie had hung from every hook, knob, and protrusion. He opened the car door and the odor of the unwanted – the wares of the thrift-store owner – washed over him. Before he even had the key in the ignition, he noticed the Sarah McLachlan CD lying on the passenger seat. Well, Rachel was going to miss that. It was her favorite CD and there she was, recovering without it, and he could not have that. Charlie grabbed the CD, locked the van, and headed back up to Rachel’s room. To his relief, the nurse had stepped away from the desk so he didn’t have to endure her frosty stare of accusation, or what he guessed would be her frosty stare of accusation. He’d mentally prepared a short speech about how being a good husband and father included anticipating the wants and needs of his wife and that included bringing her music – well, he could use the speech on the way out if she gave him the frosty stare. He opened the door to Rachel’s room slowly so as not to startle her – anticipating her warm smile of disapproval, but instead she appeared to be asleep and there was a very tall black man dressed in mint green standing next to her bed. â€Å"What are you doing here?† The man in mint green turned, startled. â€Å"You can see me?† He gestured to his chocolate-brown tie, and Charlie was reminded, just for a second, of those thin mints they put on the pillow in nicer hotels. â€Å"Of course I can see you. What are you doing here?† Charlie moved to Rachel’s bedside, putting himself between the stranger and his family. Baby Sophie seemed fascinated by the tall black man. â€Å"This is not good,† said Mint Green. â€Å"You’re in the wrong room,† Charlie said. â€Å"You get out of here.† Charlie reached behind and patted Rachel’s hand. â€Å"This is really, really not good.† â€Å"Sir, my wife is trying to sleep and you’re in the wrong room. Now please go before – â€Å" â€Å"She’s not sleeping,† said Mint Green. His voice was soft, and a little Southern. â€Å"I’m sorry.† Charlie turned to look down at Rachel, expecting to see her smile, hear her tell him to calm down, but her eyes were closed and her head had lolled off the pillow. â€Å"Honey?† Charlie dropped the CD he was carrying and shook her gently. â€Å"Honey?† Baby Sophie began to cry. Charlie felt Rachel’s forehead, took her by the shoulders, and shook her. â€Å"Honey, wake up. Rachel.† He put his ear to her heart and heard nothing. â€Å"Nurse!† Charlie scrambled across the bed to grab the buzzer that had slipped from Rachel’s hand and lay on the blanket. â€Å"Nurse!† He pounded the button and turned to look at the man in mint green. â€Å"What happened†¦Ã¢â‚¬  He was gone. Charlie ran into the hall, but no one was out there. â€Å"Nurse!† Twenty seconds later the nurse with the snake tattoo arrived, followed in another thirty seconds by a resuscitation team with a crash cart. There was nothing they could do. A Dirty Job Chapter 1 For when the Gods made man, They kept immortality for themselves. Fill your belly. Day and night make merry, Let Days be full of joy. Love the child that holds your hand. Let your wife delight in your embrace. For these alone are the concerns of man. – The Epic of Gilgamesh 1 BECAUSE I COULD NOT STOP FOR DEATH – HE KINDLY STOPPED FOR ME – Charlie Asher walked the earth like an ant walks on the surface of water, as if the slightest misstep might send him plummeting through the surface to be sucked to the depths below. Blessed with the Beta Male imagination, he spent much of his life squinting into the future so he might spot ways in which the world was conspiring to kill him – him; his wife, Rachel; and now, newborn Sophie. But despite his attention, his paranoia, his ceaseless fretting from the moment Rachel peed a blue stripe on the pregnancy stick to the time they wheeled her into recovery at St. Francis Memorial, Death slipped in. â€Å"She’s not breathing,† Charlie said. â€Å"She’s breathing fine,† Rachel said, patting the baby’s back. â€Å"Do you want to hold her?† Charlie had held baby Sophie for a few seconds earlier in the day, and had handed her quickly to a nurse insisting that someone more qualified than he do some finger and toe counting. He’d done it twice and kept coming up with twenty-one. â€Å"They act like that’s all there is to it. Like if the kid has the minimum ten fingers and ten toes it’s all going to be fine. What if there are extras? Huh? Extra-credit fingers? What if the kid has a tail?† (Charlie was sure he’d spotted a tail in the six-month sonogram. Umbilical indeed! He’d kept a hard copy.) â€Å"She doesn’t have a tail, Mr. Asher,† the nurse explained. â€Å"And it’s ten and ten, we’ve all checked. Perhaps you should go home and get some rest.† â€Å"I’ll still love her, even with her extra finger.† â€Å"She’s perfectly normal.† â€Å"Or toe.† â€Å"We really do know what we’re doing, Mr. Asher. She’s a beautiful, healthy baby girl.† â€Å"Or a tail.† The nurse sighed. She was short, wide, and had a tattoo of a snake up her right calf that showed through her white nurse stockings. She spent four hours of every workday massaging preemie babies, her hands threaded through ports in a Lucite incubator, like she was handling a radioactive spark in there. She talked to them, coaxed them, told them how special they were, and felt their hearts fluttering in chests no bigger than a balled-up pair of sweat socks. She cried over every one, and believed that her tears and touch poured a bit of her own life into the tiny bodies, which was just fine with her. She could spare it. She had been a neonatal nurse for twenty years and had never so much as raised her voice to a new father. â€Å"There’s no goddamn tail, you doofus! Look!† She pulled down the blanket and aimed baby Sophie’s bottom at him like she might unleash a fusillade of weapons-grade poopage such as the guileless Beta Male had never seen. Charlie jumped back – a lean and nimble thirty, he was – then, once he realized that the baby wasn’t loaded, he straightened the lapels on his tweed jacket in a gesture of righteous indignation. â€Å"You could have removed her tail in the delivery room and we’d never know.† He didn’t know. He’d been asked to leave the delivery room, first by the ob-gyn and finally by Rachel. (â€Å"Him or me,† Rachel said. â€Å"One of us has to go.†) In Rachel’s room, Charlie said: â€Å"If they removed her tail, I want it. She’ll want it when she gets older.† â€Å"Sophie, your Papa isn’t really insane. He just hasn’t slept for a couple of days.† â€Å"She’s looking at me,† Charlie said. â€Å"She’s looking at me like I blew her college money at the track and now she’s going to have to turn tricks to get her MBA.† Rachel took his hand. â€Å"Honey, I don’t think her eyes can even focus this early, and besides, she’s a little young to start worrying about her turning tricks to get her MFA.† â€Å"MBA,† Charlie corrected. â€Å"They start very young these days. By the time I figure out how to get to the track, she could be old enough. God, your parents are going to hate me.† â€Å"And that would be different how?† â€Å"New reasons, that’s how. Now I’ve made their granddaughter a shiksa.† â€Å"She’s not a shiksa, Charlie. We’ve been through this. She’s my daughter, so she’s as Jewish as I am.† Charlie went down on one knee next to the bed and took one of Sophie’s tiny hands between his fingers. â€Å"Daddy’s sorry he made you a shiksa.† He put his head down, buried his face in the crook where the baby met Rachel’s side. Rachel traced his hairline with her fingernail, describing a tight U-turn around his narrow forehead. â€Å"You need to go home and get some sleep.† Charlie mumbled something into the covers. When he looked up there were tears in his eyes. â€Å"She feels warm.† â€Å"She is warm. She’s supposed to be. It’s a mammal thing. Goes with the breast-feeding. Why are you crying?† â€Å"You guys are so beautiful.† He began arranging Rachel’s dark hair across the pillow, brought a long lock down over Sophie’s head, and started styling it into a baby hairpiece. â€Å"It will be okay if she can’t grow hair. There was that angry Irish singer who didn’t have any hair and she was attractive. If we had her tail we could transplant plugs from that.† â€Å"Charlie! Go home!† â€Å"Your parents will blame me. Their bald shiksa granddaughter turning tricks and getting a business degree – it will be all my fault.† Rachel grabbed the buzzer from the blanket and held it up like it was wired to a bomb. â€Å"Charlie, if you don’t go home and get some sleep right now, I swear I’ll buzz the nurse and have her throw you out.† She sounded stern, but she was smiling. Charlie liked looking at her smile, always had; it felt like approval and permission at the same time. Permission to be Charlie Asher. â€Å"Okay, I’ll go.† He reached to feel her forehead. â€Å"Do you have a fever? You look tired.† â€Å"I just gave birth, you squirrel!† â€Å"I’m just concerned about you.† He was not a squirrel. She was blaming him for Sophie’s tail, that’s why she’d said squirrel, and not doofus like everyone else. â€Å"Sweetie, go. Now. So I can get some rest.† Charlie fluffed her pillows, checked her water pitcher, tucked in the blankets, kissed her forehead, kissed the baby’s head, fluffed the baby, then started to rearrange the flowers that his mother had sent, moving the big stargazer lily in the front, accenting it with a spray of baby’s breath – â€Å"Charlie!† â€Å"I’m going. Jeez.† He checked the room, one last time, then backed toward the door. â€Å"Can I bring you anything from home?† â€Å"I’ll be fine. The ready kit you packed covered everything, I think. In fact, I may not even need the fire extinguisher.† â€Å"Better to have it and not need it, than to need it – â€Å" â€Å"Go! I’ll get some rest, the doctor will check Sophie out, and we’ll take her home in the morning.† â€Å"That seems soon.† â€Å"It’s standard.† â€Å"Should I bring more propane for the camp stove?† â€Å"We’ll try to make it last.† â€Å"But – â€Å" Rachel held up the buzzer, as if her demands were not met, the consequences could be dire. â€Å"Love you,† she said. â€Å"Love you, too,† Charlie said. â€Å"Both of you.† â€Å"Bye, Daddy.† Rachel puppeted Sophie’s little hand in a wave. Charlie felt a lump rising in his throat. No one had ever called him Daddy before, not even a puppet. (He had once asked Rachel, â€Å"Who’s your daddy?† during sex, to which she had replied, â€Å"Saul Goldstein,† thus rendering him impotent for a week and raising all kinds of issues that he didn’t really like to think about.) He backed out of the room, palming the door shut as he went, then headed down the hall and past the desk where the neonatal nurse with the snake tattoo gave him a sideways smile as he went by. Charlie drove a six-year-old minivan that he’d inherited from his father, along with the thrift store and the building that housed it. The minivan always smelled faintly of dust, mothballs, and body odor, despite a forest of smell-good Christmas trees that Charlie had hung from every hook, knob, and protrusion. He opened the car door and the odor of the unwanted – the wares of the thrift-store owner – washed over him. Before he even had the key in the ignition, he noticed the Sarah McLachlan CD lying on the passenger seat. Well, Rachel was going to miss that. It was her favorite CD and there she was, recovering without it, and he could not have that. Charlie grabbed the CD, locked the van, and headed back up to Rachel’s room. To his relief, the nurse had stepped away from the desk so he didn’t have to endure her frosty stare of accusation, or what he guessed would be her frosty stare of accusation. He’d mentally prepared a short speech about how being a good husband and father included anticipating the wants and needs of his wife and that included bringing her music – well, he could use the speech on the way out if she gave him the frosty stare. He opened the door to Rachel’s room slowly so as not to startle her – anticipating her warm smile of disapproval, but instead she appeared to be asleep and there was a very tall black man dressed in mint green standing next to her bed. â€Å"What are you doing here?† The man in mint green turned, startled. â€Å"You can see me?† He gestured to his chocolate-brown tie, and Charlie was reminded, just for a second, of those thin mints they put on the pillow in nicer hotels. â€Å"Of course I can see you. What are you doing here?† Charlie moved to Rachel’s bedside, putting himself between the stranger and his family. Baby Sophie seemed fascinated by the tall black man. â€Å"This is not good,† said Mint Green. â€Å"You’re in the wrong room,† Charlie said. â€Å"You get out of here.† Charlie reached behind and patted Rachel’s hand. â€Å"This is really, really not good.† â€Å"Sir, my wife is trying to sleep and you’re in the wrong room. Now please go before – â€Å" â€Å"She’s not sleeping,† said Mint Green. His voice was soft, and a little Southern. â€Å"I’m sorry.† Charlie turned to look down at Rachel, expecting to see her smile, hear her tell him to calm down, but her eyes were closed and her head had lolled off the pillow. â€Å"Honey?† Charlie dropped the CD he was carrying and shook her gently. â€Å"Honey?† Baby Sophie began to cry. Charlie felt Rachel’s forehead, took her by the shoulders, and shook her. â€Å"Honey, wake up. Rachel.† He put his ear to her heart and heard nothing. â€Å"Nurse!† Charlie scrambled across the bed to grab the buzzer that had slipped from Rachel’s hand and lay on the blanket. â€Å"Nurse!† He pounded the button and turned to look at the man in mint green. â€Å"What happened†¦Ã¢â‚¬  He was gone. Charlie ran into the hall, but no one was out there. â€Å"Nurse!† Twenty seconds later the nurse with the snake tattoo arrived, followed in another thirty seconds by a resuscitation team with a crash cart. There was nothing they could do.

Human Resources Management in Supporting Corporate Strategy Dissertation

Human Resources Management in Supporting Corporate Strategy - Dissertation Example man and operational risk in an organization 14 2.13Talent management 15 2.13.1Talent management in Abu Dhabi government 15 2.14Employee engagement 15 2.14.1 Culture Difference 16 2.15Total quality management in HRM 16 2.15.1TQM practice in UAE 17 Chapter 3 Methodology 19 3.1 Research Philosophy 19 3.2 Research Approach 21 3.3 Research Design 23 3.4 Data Collection Methods 24 3.5 Data Analysis 24 3.6 Limitations 25 Chapter 4 Findings and Analysis 26 4.1 Evaluation of the human resources system 26 4.2 Primary research findings 27 4.2.1 Analysis of the ethical questionnaire 27 4.2.2 Analysis Interview Questions Answers 30 4.3 Discussions 34 Chapter 5Conclusion& Recommendations 35 Chapter 6 Personal Reflections 37 References 40 Appendices 45 Research Proposal A 45 Interview Questions B 51 Interview Questions & Answers C 52 Online survey questions& Results D 59 Ethics Form E 71 List of Figures Figure 1 The number of respondents from different departments of Abu Dhabi 28 Figure 2The distri bution of the length of service of the respondent 28 Figure 3The responses of the respondents in response to the agreement of the Abu Dhabi vision 2030 29 Figure 4Ratings provided by the respondents with their concern about their respective departments 30 Chapter 1 Introduction Research Question What is the methodology that being utilized in the current HRM system of Abu Dhabi government entities and institutions? Is this methodology adequate to support Abu Dhabi business strategy in terms of recruiting and developing employees and managers? If yes, rationale support is needed. If not, rationalize it with evidence(s) and suggest solutions to improve the current methodology. Aim: The aim of this research to improve human resources practices in Abu Dhabi government entities that will support... The attainment of the prosperity and the generation of wealth has been the apex criterion of the government of Abu Dhabi and the Federation of the United Arab Emirates has highly relied on the people which it thinks to be the true wealth. For the purpose of the achievement of its role, federation of Abu Dhabi will be highly focusing on the achievement of its own comprehensive and multifaceted vision. The vision was targeted at the creation of a confident and security and also towards the establishment of a sustainable and globally competitive economy. The high level management of Abu Dhabi has entitled all the governmental entities in the preparation of a policy paradigm which would be consisted of a large number of integrated initiatives already implemented and will be incorporated in the future for the purpose of achieving sustainable development. For materializing the vision, there must be effective functioning of coordinated work within the governmental entities and that of the A bu Dhabi government. The continuation and distribution of the understanding of the objectives of the Abu Dhabi government will generate the superstructure of future success dynamics. The competitive and globalised economy depended on the influx of human capital, the dimension of the social and human resource policy incorporates within it a systematic amalgamation of multifaceted goals and initiatives which needs to be highly understood both by the government and the private sector as they act.

Research & Strategy Proposal Paper Example | Topics and Well Written Essays - 750 words

& Strategy Proposal - Research Paper Example The latest trends in internet marketing including the use of apps marketing is some of the ways in which firm can actually achieve its targets. This business strategy proposal will present discussion on the use of affiliates as well as the lead generation as possibly two important methods through which Jewelry for All to increase its revenue. Lead generation Customer acquisition is considered as one of the key strategic variables for the organizations. Firms like Jewelry for All working in online market need to find ways through which they can further penetrate into the new and existing markets. Online lead generation is one cost effective method which if utilized properly can increase the number of customers for our firm. Lead generation can be effective in the sense that it can allow our firm to utilize the strengths of other firms while gaining extra exposure to the market. Through lead generation, firm can actually tap into the new possibilities and further expand the market with the support of strong personal selling and other marketing techniques. (Rees, 2010) In order to successfully implement this strategy, it is important that the firm must develop strategic alliances with different firms from whom further leads can be generated. Formation of strategic alliances will allow the firm to utilize the strengths of already established players in the market while at the same time gaining exposure to the larger market. (Charlton, 2010). We should aim initially aim at those firms which are offering the brick and mortar type of business selling jewelry in on an offline market through their stores. For each lead generated, we should be able to pay reasonable price which may be tied with the final value of the sales made. It is important to note that this approach will require coordination with not only the firms generating leads but with the potential customers identified through this lead generation process. Affiliate marketing Affiliate marketing is another eff ective way through which the firm can effectively reach to the new customers. The increasing popularity of the affiliate networking sites and their relative brand strength can serve as one of the best strategic tools for the firms to expand into new markets and take advantage of the brand reputation of other firms. (Swan, 2010). In order to set up an effective affiliate program, it is important that the firm must offer higher commission rates to the affiliates. Further the development of a tiered commission structure would further induce the experienced affiliates to market and sell our products. It may be possible that the firm use different affiliates for different products i.e. for less expensive items such as gems and materials, firm can target different affiliates however, to sell the high value items, more experienced and established affiliates need to be listed. In order to successfully develop the affiliate program, firm can also use the social networking sites such as faceb ook and twitter to gain access to the unique and large number of affiliate marketers. (techcrunch.com, 2009) Plan of Action It is recommended that the firm should adapt the affiliate

Peter Paul Rubens Essay Example for Free

Peter Paul Rubens Essay Peter Paul Rubens is viewed in our time as one of the Masters of his period in art. Living in the 1600’s he was vastly influenced by the Baroque ideals of art and culture. He is considered by some to have blended the work from the Renaissance and Early Baroque into one of the first truly European styles of painting. His style is considered to be an exaggerated Baroque style with large amounts of emphasis on color, sensuality, and movement. Subjects in Rubens paintings are commonly shown in dynamic postures with facial expressions full of emotion and expressive movement. Rubens was born in Siegen, Westphalia on the 28th of June in 1577. He was the sixth child of his parents Jan Rubens, his father, and Maria Pypelincks, his mother. This came after quite the political scandal his family had just begun to move on from. Previous to Peter’s birth, Jan Rubens had been imprisoned for an affair with Anna of Saxony, the second wife of William of Orange. When Peter was one year old, his family moved back to Cologne from where they had fled before his birth. They had been forced to leave during the rule of the Spanish Netherlands by the Duke of Alba due to the persecution of Calvinist’s at the time. Peter’s father was a lawyer, and noticing Peter’s intelligence saw to it that he received a Classical education. After the death of Jan Ruben’s, Maria took her family back to a small property she owned in Antwerp in 1567. When Rubens was 13, his family’s last wealth was used to provide his oldest sister a marriage dowry, and he was sent to be a page under the care of Countess Lalaing. It is thought this is where he received his education in formal manners and conduct. However, after a few months had passed, under Peter’s instigation, he got his mother to apprentice him to a painter. The painter he was apprenticed to was named Tobias Verhaeght. This is essentially where Peter Paul Rubens art career began. Later he studied under two of Antwerps most prominent painters at that time, Adam van Noort and Ot to van Veen, both of which were mannerists. A large amount of Rubens early training consisted mostly of woodcuts and engravings of earlier artists works. Peter completed his training in 1598 and entered into the Guild of St. Luke as an independent master. After this Peter Paul Rubens then traveled to Italy, first stopping in Venice. There he was able to study paintings by some of the Renaissance masters such as Titian, Veronese, and Tintoretto. It is thought that the compositions and coloring used by these masters had an immediate effect on Rubens painting  style. Of these, it seems Titians influence shows the strongest in Rubens later, mature style. He then continued on to settle for a time in Mantua at the court of duke Vincenzo I of Gonzaga. Supported Financially by the duke, Rubens traveled to Rome in 1601. While there he was able to study Greek and Roman art and also copy works from the Italian masters. After spending about eight years in Italy, Peter Paul Rubens made his way back to Antwerp upon hearing of his mother b eing ill. He did not however make it to Antwerp in time and his mother had passed away upon his arrival. In September of 1609, Rubens was appointed to court painter by Albert and Isabella, governors of the Low Countries. He was also allowed special permission to have his art studio based out of Antwerp, instead of at the court which was located in Brussels. He was also given authorization to continue to work for other clients outside the court. Following his appointment as court painter, Rubens also married his first wife Isabella Brant, daughter of a prominent family in Antwerp. In 1610 he moved into a new studio and house designed by himself. This Italian-influenced villa in the center of Antwerp contained his workshop, personal art collection, and library, and is now referred to as the Rubenshuis museum. It was this workshop in which Rubens produced the majority of his now famous paintings such as Prometheus Bound, The Raising of the Cross, and The Descent from the Cross. Along with producing many paintings during this time, Rubens was also involved in the creation of prints and book title pages which further extended his fame throughout Europe. Copyrights for these prints were established in countries such as Holland, England, France, and Spain. In 1621, Peter Paul Rubens recieved another major commission in his art career from Marie de Medici, queen of France. She requested two allegorical cycles in commemoration of her and her late husband, Henry IV, for the Luxembourg Palace in Paris. The Marie de Medici cycle was completed and installed in 1625. The second series was never completed as Marie was exiled from France in 1630. Between 1625 and 1630 Rubens was also involved in diplomatic attempts to bring peace between the United Provinces and the Spanish Netherlands. For this he was knighted by Philip IV of Spain, and also by Charles I of England. Cambridge University also awarded Rubens an honorary Master of Arts degree in 1629. In the last years of Rubens life he continued to be a successful and popular artist, with more requests for work than he had time. He married 16  year old Helene Fourment four years after the death of his first wife. Helene is thought to be the inspiration for works such as The Feast of Venus, The Judgement of Paris, and The Three Graces. Rubens ended up fathering eight children in total between his two wives and passed away from gout on May 30, 1640. I think probably ranking as the most or one of the most important works produced by Peter Paul Rubins would have to be the painting The Raising of the Cross. From my reading it seems to be the most universally appreciated of Rubens works. Also, due to it being one of his earlier paintings, it seems that this painting served in fully showing Rubens potential as an artist and contributed to the attention he recieved in later commissions such as the Marie de Medici cycle. In The Raising of the Cross, the main emotion or feeling that comes to my mind is struggle. We have discussed in this class how diagonal lines convey movement in a composition and this painting is full of them. From the cross itself, to the bodies of the figures, and even the tree in the background, all show varying levels of diagonal lines. The diagonals seem to conflict each other in the painting which I believe is one of the primary elements conveying this feeling of a struggle. The balance in The Raising of the Cross seems to be asymmetrical which I feel adds to the emotion in the painting. The coloring in this work is set in such a way to highlight the figures involved in the depiction by showing large amounts of bare skin using lighter flesh colored tones against the dark background of the ground and especially in the shaded tree in the top right. Jesus, who is the central figure in this painting, is the most bare skinned and also the lightest figure in the scene which draws the eyes attention. I also notice that the bottom right of the painting is light while diagonally to the upper left is very dark. I think this is another way Rubens creates movement in this piece and draws the viewers eye across the scene. Also of note in this piece is the repetition of strain and tension shown in the figures poses, muscles, and faces. Strain and tension can also be felt in the angle of the cross itself across the painting as well as the rope pulled taught in the effort. In the end Peter Paul Rubens life exemplifies an almost fairy tale like quality for the dreams of an artist. He was successful from a young age all the way up until his death and was revered as a great artist from a relatively early point in his art career. His life was highly productive, and not defined by any major  hardship or life tragedy as some other artists. We consider Rubens as a prolific painter, and through himself and his workshop, he produced multiple hundreds of pieces or art, many of which remain today and are highly acclaimed.